*Nur Haniz Mohd Nor, Nurul Wahidah Mahmud Zuhudi, Nicole Lee Fong Yee, Qasim Ali Nisar, Prema Ponnudurai

Abstract:

What is MCMC? How important is the MCMC label? Malaysian Communications and Multimedia Commission (MCMC) is a Malaysian government regulatory body that regulates the communications and multimedia industry in accordance with the MCMC Act (1998). One of its best initiatives is the MCMC label. The MCMC label in every communication device in Malaysia is important as it verifies that the device is legal, safe to use and meets the Communications and Multimedia (Technical Standards) Regulation 2000. Yet, Malaysian users are still lacking of the awareness on the importance of the MCMC label in the communication devices that they purchase. In this context, this study aims to explore the public awareness and knowledge of the importance of the MCMC label for communications equipment, through the Check Your Label (CYL) campaign, organised by MCMC. The research adopted a qualitative method via focus group interviews to achieve this aim.

Keywords: MCMC, public awareness, CYL, communication devices, MCMC label