The impact of the “X” platform on the formation of the image of political events: A field study on the Jordanian academic elite

@ SEARCH Journal of Media and Communication Research

Online ISSN: 2672-7080

*Omar Suleiman Saleh Malkawi

Abstract:

This study sought to investigate the role of the X platform (formerly Twitter) in shaping the perceptions of political events among a sample of university professors in Jordan specializing in social sciences. Given the increasing dependence on digital platforms (particularly online social networks) for political information, these tools fulfil a crucial role in shaping the “mental image” of political events among educated and influential audiences. Based on the Media System Dependency Theory, the study explores the cognitive, affective, and behavioural impacts of using the X platform. Based on previous literature, a structured questionnaire was constructed with validation by academic experts for both semantic and relevance. Using a complete census, we distributed the questionnaire to all professors of social sciences at Jordanian universities across the three main regions: South, Central, and North. Of the 144 responses, 140 questionnaires, screened positive for completeness, were included in this analysis.

Keywords: X-platform, image, image of political events, academic elite, Jordan