Taylor's FSLM Journals
The Internet’s potential: A study of Indian news sites

@ SEARCH Journal of Media and Communication Research

Online ISSN: 2672-7080

*Deepak BJ, Usha M. Rodrigues & Padma Rani


The multifaceted online features have encouraged traditional media to explore the novel possibility of the online market. In this context, our study examines how Indian newspapers have adopted online media features such as interactivity, hypertextuality, multimediality, immediacy, memory, personalisation, ubiquity, creativity, contextualisation, and other latest new media technologies. This analysis uses a methodological strategy formulated by Zamith to understand the extent to which Indian news sites incorporate the potentials of the Internet. Herzberg’s ‘two-factor motivation-hygiene theory’ is employed as a foundation to examine how Indian newspapers include features of the Internet that satisfy digital users on their online sites. Our study finds that Indian news sites lag in utilising the full potentials of the Internet.

Keywords: news sites, new media technologies, user satisfaction, Internet, Indian media, print media, online news