*Zhen Fang, Noraien Mansor

Abstract:

Visual signs can be differentiated into denotative and connotative messages, where denotative messages form the perceptual foundation of an image, and connotative messages engage with a deeper, culturally cognisant layer, imbued with subjective interpretations and aesthetic significations. This study embarks on a qualitative textual analysis with the main aim to elucidate the connotation and denotation of visual significations in two pivotal Chinese animated films, Monkey King: Hero is Back and Nezha: Birth of the Demon Child. Guided by Roland Barthes’ Semiotic theory and Chen’s study, the research delves into the connotative and denotative meanings embodied in the films’ visual elements. The focus is primarily on facial design, physical appearance, clothing, and props, providing a comparative analysis of how these elements function within each film’s narrative framework. The key findings reveal that the visual significations in both films are not merely aesthetic choices but serve as substantial cultural and narrative tools.

Keywords: Visual signification, textual analysis, Chinese animation, Monkey King, Nezha