Table of Contents
Constructing Loyalty Through Brand Innovativeness in Onlinebooking Services: The Mediating Effect of Online Brand Experience
Tran Lan-Anh Phan & Chang Ting-Yueh
Abstract: Owing to the fierce competition in the tourism sector, a growing body of literature has emphasised the importance of brand innovativeness on customer behaviours to gain a competitive advantage. Drawing upon the Stimulus-Organism-Response framework and Signaling theory, a proposed mediation model aims to enrich extant knowledge by stressing the influence of brand innovativeness on brand loyalty through individual dimensions of online brand experience in the context of online booking. Through an online self-administered survey,...
Abstract: Owing to the fierce competition in the tourism sector, a growing body of literature has emphasised the importance of brand innovativeness on customer behaviours to gain a competitive advantage. Drawing upon the Stimulus-Organism-Response framework and Signaling theory, a proposed mediation model aims to enrich extant knowledge by stressing the influence of brand innovativeness on brand loyalty through individual dimensions of online brand experience in the context of online booking. Through an online self-administered survey,...
Systematic Literature Review (SLR) on the Application of Regression Techniques in Hospitality Management
Tahir Sufi, Selim Ahmad & Rafikul Islam
Abstract: Managers are expected to make data-driven decisions instead of simply making a decision based on general observations or intuition. In this regard, regression analysis is one of the data analysis techniques that guides managers in forecasting and optimising decision-making. Further, advanced statistical techniques in the research studies of any academic discipline also demonstrate scientific progress and degree of maturity as well as establish the generation of non-speculative knowledge...
Abstract: Managers are expected to make data-driven decisions instead of simply making a decision based on general observations or intuition. In this regard, regression analysis is one of the data analysis techniques that guides managers in forecasting and optimising decision-making. Further, advanced statistical techniques in the research studies of any academic discipline also demonstrate scientific progress and degree of maturity as well as establish the generation of non-speculative knowledge...
Examining Community Attitude towards Tourism Development in a World Heritage Site: Determining the Role of Place Attachment
Sandeep Walia, Pooja Choudhary & Parvinder Kour
Abstract: The present study aims to examine the moderating role of place attachment on the local community’s attitude towards tourism development in a UNESCO World Heritage Site. Located in the Kullu district of Himachal Pradesh, the Great Himalayan National Park (GHNP) is amongst India’s well-known national parks which offer tourism activities like trekking, camping, wildlife, adventure and cultural tours. Data was collected from the local community residents in the peripheries of the park with the help of a pre-structured questionnaire...
Abstract: The present study aims to examine the moderating role of place attachment on the local community’s attitude towards tourism development in a UNESCO World Heritage Site. Located in the Kullu district of Himachal Pradesh, the Great Himalayan National Park (GHNP) is amongst India’s well-known national parks which offer tourism activities like trekking, camping, wildlife, adventure and cultural tours. Data was collected from the local community residents in the peripheries of the park with the help of a pre-structured questionnaire...
Individual Differences in Succession Planning and Leadership Qualities: A Conceptual Paper
Muhammad Afnan Mahusain & Sree Kala Kunju Raman Nair
Abstract: This study utilised quantitative and qualitative methods to provide insights into the factors influencing the succession planning process at the three-tier upper management and how they contribute to the development of leadership qualities in 5-star hotels in Kuala Lumpur, Malaysia. Specifically, it explores the role of internal factors, such as individual differences, in the development of talented leadership qualities alongside a few specific internal factors, such as social identity, leadership talent, and workplace envy as the mediating factor...
Abstract: This study utilised quantitative and qualitative methods to provide insights into the factors influencing the succession planning process at the three-tier upper management and how they contribute to the development of leadership qualities in 5-star hotels in Kuala Lumpur, Malaysia. Specifically, it explores the role of internal factors, such as individual differences, in the development of talented leadership qualities alongside a few specific internal factors, such as social identity, leadership talent, and workplace envy as the mediating factor...
Special Issue: New Methods in the Study of Food Behaviour
Guest Editors: Prof. Dr. Jean-Pierre Poulain; Assoc. Prof. Dr. Elise Mognard
FOREWORD: This special issue is a result of the partnership between Taylor’s University, University Toulouse – Jean Jaurès and CNRS. The relationship which started in 1986 with pedagogical cooperation experienced growth over the years and witnessed the evolution and transformation of the academic contexts (Poulain, Laporte, Tibère, & Neethiahnanthan, 2014). Taking into account the quality and importance of the partnership as a joint department, the Taylor’s Toulouse University Center, co-chaired by both presidents of Taylor’s University and of University Toulouse – Jean Jaurès, was established in 2009. After more than 30 years, the partnership has led to 15,000 graduates, involving 4 bachelor degree programmes, 2 master programmes...
FOREWORD: This special issue is a result of the partnership between Taylor’s University, University Toulouse – Jean Jaurès and CNRS. The relationship which started in 1986 with pedagogical cooperation experienced growth over the years and witnessed the evolution and transformation of the academic contexts (Poulain, Laporte, Tibère, & Neethiahnanthan, 2014). Taking into account the quality and importance of the partnership as a joint department, the Taylor’s Toulouse University Center, co-chaired by both presidents of Taylor’s University and of University Toulouse – Jean Jaurès, was established in 2009. After more than 30 years, the partnership has led to 15,000 graduates, involving 4 bachelor degree programmes, 2 master programmes...
The Linkage between Virtual Reality Experience, Visiting Experience, and Destination Loyalty: Perspective of Muslim Tourists from the West
Dwi Suhartanto & et al
Abstract:This study examines the loyalty of Muslim tourists based in Western countries by incorporating their experiences visiting the destination in person and via virtual reality (VR). Data was gathered using an online survey from 330 Muslim tourists who have experience of actually visiting tourism destinations and via VR...
Abstract:This study examines the loyalty of Muslim tourists based in Western countries by incorporating their experiences visiting the destination in person and via virtual reality (VR). Data was gathered using an online survey from 330 Muslim tourists who have experience of actually visiting tourism destinations and via VR...
Policy, Government Strata and Sustainable Tourism of a Rural Destination: An Analytical Network Policy Perspective
Siow May Ling, Sridar Ramachandran, Syamsul Herman Mohammad Afandi, Tom Baum, and Ahmad Shuib
Abstract: Sustainable tourism policies in rural destinations are often complex. Governments strive to ensure that the objectives of sustainable tourism are met through various strata of agencies. As a result, institutional fragmentation has become the undesirable outcome of this approach. The policy Delphi technique was employed in this study to align decision-making divergence between local, state and federal governments for sustainable tourism aspirations in Sabah, Malaysia...
Abstract: Sustainable tourism policies in rural destinations are often complex. Governments strive to ensure that the objectives of sustainable tourism are met through various strata of agencies. As a result, institutional fragmentation has become the undesirable outcome of this approach. The policy Delphi technique was employed in this study to align decision-making divergence between local, state and federal governments for sustainable tourism aspirations in Sabah, Malaysia...
Designing New Normal Services to Enhance Customer
Experience for Luxury Chain Beach Hotels in the Andaman
Coast of Thailand: The Perspective of Hotel Managers
Experience for Luxury Chain Beach Hotels in the Andaman
Coast of Thailand: The Perspective of Hotel Managers
Phisunt Tinakhat, Kaedsiri Jaroenwisan, and Wongladda Weerapaiboon
Abstract: This study aims to analyse service design currently undertaken by luxury chain beach hotels in the Andaman Coast of Thailand to formulate a new normal service experience model. Researchers adopted a qualitative methodology by conducting in-depth interviews with 15 hotel managers and analysed the data into thematic content. Results show that new normal service designs currently...
Abstract: This study aims to analyse service design currently undertaken by luxury chain beach hotels in the Andaman Coast of Thailand to formulate a new normal service experience model. Researchers adopted a qualitative methodology by conducting in-depth interviews with 15 hotel managers and analysed the data into thematic content. Results show that new normal service designs currently...
Enhancing Employer Branding through Virtual Reality: The role of E-HRM Service Quality and HRM Effectiveness in the Hotel Industry of Pakistan
Zunaira Najam, Qasim Ali Nisar, Kashif Hussain, and Sobia Nasir
Abstract: The hotel industry has been transformed with hybrid workplaces and fast digitalisation due to the pandemic, while immersive VR-based simulation applications have been widely used to sustain employer branding. In this regard, the purpose of this study is to examine the crucial role of virtual reality (VR) to leverage employer branding in the hotel industry...
Abstract: The hotel industry has been transformed with hybrid workplaces and fast digitalisation due to the pandemic, while immersive VR-based simulation applications have been widely used to sustain employer branding. In this regard, the purpose of this study is to examine the crucial role of virtual reality (VR) to leverage employer branding in the hotel industry...
Transitioning Business Tourists into Leisure Tourists: An Industry Perspective
Vijaya Malar Arumugam, Tan Ai Ling, and Anisha Chai
Abstract: This study looks at the perspectives of business events industry representatives with regard to factors and challenges in promoting leisure revisit intention among business tourists. Judgmental sampling was used to recruit 10 senior executives from the Malaysian business events industry...
Abstract: This study looks at the perspectives of business events industry representatives with regard to factors and challenges in promoting leisure revisit intention among business tourists. Judgmental sampling was used to recruit 10 senior executives from the Malaysian business events industry...
