Table of Contents
Destination Image from Domestic Tourists’ Perspective During COVID-19: A Case Study of Phuket, Thailand
Prapaporn Kaewklub and Kullada Phetvaroon
Abstract: The overreliance on international tourism highlighted the fact that Phuket needs to pay more attention to the domestic market, especially during and after COVID-19. Therefore, this study aims to investigate the travel behaviour of domestic tourists who travel to Phuket and to compare all attributes of destination image in the timeframes of pre-pandemic and during the recent pandemic. This quantitative research was conducted using an online...
Abstract: The overreliance on international tourism highlighted the fact that Phuket needs to pay more attention to the domestic market, especially during and after COVID-19. Therefore, this study aims to investigate the travel behaviour of domestic tourists who travel to Phuket and to compare all attributes of destination image in the timeframes of pre-pandemic and during the recent pandemic. This quantitative research was conducted using an online...
COVID-19 and Hotels: Perceived Risks, Self-Protective Intention, and Intention to Stay
Halimin Herjanto, Muslim Amin, and Yasser Mahfooz
Abstract: This research investigates the effect of perceived cleanliness, perceived susceptibility, and perceived severity on self-protective intention and intention to stay in the context of hospitality. A total of 252 usable online surveys were statistically analysed using Smart-PLS software to reveal...
Abstract: This research investigates the effect of perceived cleanliness, perceived susceptibility, and perceived severity on self-protective intention and intention to stay in the context of hospitality. A total of 252 usable online surveys were statistically analysed using Smart-PLS software to reveal...
What Drives Travellers’ Adoption of Online Travel Reviews? Integrating Helpfulness with Information Adoption Factors
Md. Tariqul Islam, Siti Rahayu Hussin and Wong Foong Yee
Abstract: Online travel reviews are shared by individuals who have experienced and consumed tourism products and services. Consumers’ perceptions, evaluations, and experiences towards any product or service are highlighted in online reviews. This study investigates the factors that drive travellers’ adoption of online travel reviews using a quantitative, survey-based, and cross-sectional approach...
Abstract: Online travel reviews are shared by individuals who have experienced and consumed tourism products and services. Consumers’ perceptions, evaluations, and experiences towards any product or service are highlighted in online reviews. This study investigates the factors that drive travellers’ adoption of online travel reviews using a quantitative, survey-based, and cross-sectional approach...
COVID-19 Pandemic and Beyond: Investigating Extant Human Resource Management Issues in India’s Hotel Industry
Vikrant Kaushal, Alka Lalhall, Savita Sharma, and Sidharth Srivastava
Abstract: The onslaught of COVID-19 pandemic has remained punitive for the global industries. Attempts to comprehend, adapt and act have become increasingly gruelling in light of this undesirably prolonged epidemiological event. Earnings in numerous sectors have been reduced to the bones and the mechanisms and procedures of handling human resources have been challenged beyond expectations. The current research builds on the extant studies on COVID-19...
Abstract: The onslaught of COVID-19 pandemic has remained punitive for the global industries. Attempts to comprehend, adapt and act have become increasingly gruelling in light of this undesirably prolonged epidemiological event. Earnings in numerous sectors have been reduced to the bones and the mechanisms and procedures of handling human resources have been challenged beyond expectations. The current research builds on the extant studies on COVID-19...
A Systematic Review of Community-based Tourism in Vietnam: A Critical Perspective
Nguyen Quang Tan, Fumikazu Ubukata and Nguyen Cong Dinh
Abstract: This study provides an overview of the publication trends in the field of community-based tourism (CBT) in Vietnam to enhance our understanding of “where we are” in the course of sustainable tourism development and its research. The foundation of this work is based on the annals and review of 59 published academic documents in this field from 1986 to 2020. In addition...
Abstract: This study provides an overview of the publication trends in the field of community-based tourism (CBT) in Vietnam to enhance our understanding of “where we are” in the course of sustainable tourism development and its research. The foundation of this work is based on the annals and review of 59 published academic documents in this field from 1986 to 2020. In addition...
The Interplay between Online Consumer Reviews and Firms Interventions from Four Stakeholders’ Perspectives
Saqib Ghias, Muhammad Shahzeb Khan, Muhammad Azeem Qureshi, Muhammad Irshad Buledi, Ahsan Ahmed Jaleel
Abstract: This study presents the perspectives of the travel industry stakeholders, namely travellers, potential tourists, hospitality businesses, and travel agents. There is little literature available that covers the perspectives of all these stakeholders. The study tries to understand the preference of travellers, problems faced by them, the response of hospitality businesses on reviews posted by travellers, and the viewpoint of travel agents. A purposive sampling technique was used to select respondents...
Abstract: This study presents the perspectives of the travel industry stakeholders, namely travellers, potential tourists, hospitality businesses, and travel agents. There is little literature available that covers the perspectives of all these stakeholders. The study tries to understand the preference of travellers, problems faced by them, the response of hospitality businesses on reviews posted by travellers, and the viewpoint of travel agents. A purposive sampling technique was used to select respondents...
Symbolic Marriage in Paradise: How a Supposedly Memorable Experience Turned into a Negative Tourism Event
Aishath Thashkeel, Ali Najeeb and Byju Koreth Puthanveettil Madhavan
bstract: This paper is about an incident in which a Swiss couple who purchased a wedding renewal package at Vilu Reef Beach and Spa Resort in the Maldives, where they were holidaying, was vilified with abusive and abhorrent language with religious bigotry and sexual profanity. A video on this incident was uploaded to YouTube on October 24, 2010. The 15-minute video depicted a horrendous incident where the couple received a cascade of heinous abuse and derogatory humiliation. The celebrant briefed the couple in English that the ceremony...
bstract: This paper is about an incident in which a Swiss couple who purchased a wedding renewal package at Vilu Reef Beach and Spa Resort in the Maldives, where they were holidaying, was vilified with abusive and abhorrent language with religious bigotry and sexual profanity. A video on this incident was uploaded to YouTube on October 24, 2010. The 15-minute video depicted a horrendous incident where the couple received a cascade of heinous abuse and derogatory humiliation. The celebrant briefed the couple in English that the ceremony...
Out of Satisfaction or Out of Self-Protection? Examining Customers’ Willingness to Pay for Self-Service Technologies at Restaurants in the COVID-19 Era
Stephanie Chuah Hui-Wen, Ng Pooi Yee, Tan Xue Wen, Lau Yun Tao, Yang Hanqi, and Tan Xin Jie
Abstract: Although the COVID-19 pandemic has revolutionised the use of self-service technologies (SSTs) in restaurants to decrease physical contact and enforce social distancing, very few studies have sufficiently investigated the concept of health risk reduction and if customers are willing to pay for it. As such, this present study used the expectation-confirmation model (ECM), in the context of the information technology (IT) model, as well as additional factors that affect customer...
Abstract: Although the COVID-19 pandemic has revolutionised the use of self-service technologies (SSTs) in restaurants to decrease physical contact and enforce social distancing, very few studies have sufficiently investigated the concept of health risk reduction and if customers are willing to pay for it. As such, this present study used the expectation-confirmation model (ECM), in the context of the information technology (IT) model, as well as additional factors that affect customer...
Customer Acceptance of QR Menu Ordering System in Luxury Restaurants. A study of Xi’an, China
Ru Xinyu, Anshul Garg
Abstract: This study examines the notion that the overall value judgment concerning QR menus would affect customers’ behavioural intention and use behaviour to patronise restaurants using this new technology. Thus, explaining how consumers regard the QR menu ordering system in luxury restaurants in Xi’an, China. The current research employed the extended version of the Unified Theory of Acceptance and Use of Technology (UTAUT) model. A simple random sampling method...
Abstract: This study examines the notion that the overall value judgment concerning QR menus would affect customers’ behavioural intention and use behaviour to patronise restaurants using this new technology. Thus, explaining how consumers regard the QR menu ordering system in luxury restaurants in Xi’an, China. The current research employed the extended version of the Unified Theory of Acceptance and Use of Technology (UTAUT) model. A simple random sampling method...
Women in Hotel Management and Leadership: What Prevents Women from Reaching Top Management Positions in Hotels?
Perpetual Zaazie, Mildred Nuong Deri, Neethiahnanthan Ari Ragavan, David Akazire Anandene
Abstract: The underrepresentation of women in top managerial positions has long been a source of concern in the hospitality and tourism industry globally. Employing quantitative techniques, this study seeks to examine factors preventing women’s career progression as well as the existing leadership style practised by women in the hotel industry in the Sunyani Municipality, Ghana...
Abstract: The underrepresentation of women in top managerial positions has long been a source of concern in the hospitality and tourism industry globally. Employing quantitative techniques, this study seeks to examine factors preventing women’s career progression as well as the existing leadership style practised by women in the hotel industry in the Sunyani Municipality, Ghana...
