Table of Contents

Tourism Education and Regional Integration: Is the European Union (EU) Model Applicable for ASEAN?
Jussi Mustajarvi & Frederic Bouchon
Abstract: In the current age of globalization, regional alliances have become the norm, strengthening economic, political and social ties. These alliances are also shaping new regional integration and cooperation among member nations. Integration consists of harmonization and standardization of different systems into one. In higher education, this integration has been...
Tourism at Risk: A Review of Risk and Perceived Risk in Tourism
Yang, Elaine Chiao Ling & Vikneswaran Nair
Abstract: Since the 9/11 attack in 2001, a number of major tragedies, including the SARS outbreak, the Bali bombings, and the Asian tsunami, have swept the tourism industry across the globe. The impact of these crises was unprecedented and thus, it raises the necessity to review the existing risk literature in tourism. This paper reviews the multi-dimensional concept...
Micro Impacts and Benefits of Business Tourism in Malaysia: A Comparative Analysis for 2011-2012
Kashif Hussain, Neethiahnanthan Ari Ragavan & Jeetesh Kumar
Abstract: The paper investigates the micro impacts and benefits of business tourism in terms of delegates spending and their experiences in Malaysia. It compares the results of two years of data collected during 2011 & 2012 at Kuala Lumpur Convention Centre (KLCC). Descriptive analyses such as frequencies, percentages, means, and standard deviations are calculated, and patterns...
The Effects of Motivation and Satisfaction on Destination Loyalty at the Thailand -Laos (PDR) Border
Kantimarn Chindaprasert, Paradee Yasothornsrikul & Ranee Esichaikul
Abstract: Over the past few decades, the influence of the Greater Mekong Sub-region (GMS) program and Asian Economic Community (AEC) framework of ASEAN has led to an increasing number of tourists visiting Thailand and Laos (PDR) border sites. Accordingly, the Thailand-Laos (PDR) border destination appears to have a high tourism market potential as it is seen as an important...
Sustainability in Higher Education: An Exploratory Investigation of Hospitality Management Courses
Gaurav Chawla & Parikshat Singh Manhas
Abstract: This paper aims to investigate students’ perceptions about sustainability curricula in hospitality management degree programmes. Sustainability, a prime business concern, is now a prominent agenda in higher education, and also in hotel management courses. The study is located in India and adopts a positivist epistemological position. Quantitative...
Online Community Commitment and Member Loyalty: A PLS-based Study to Examine Chinese Travel and Tourism-related Online Communities
Yuan Zhou & Rosmini Omar
Abstract: While the question of how commitment influences user behavior in online communities has recently attracted considerable research, few studies have empirically evaluated the drivers of online community commitment. Building on a conceptual framework of factors affecting commitment with online communities, this study evaluates the influence of individual psychological...
“Otherness” of Ethnic Enclave Attractions in Multicultural Cities: A Study of Chinatown and Little India
Sonia Khan
Abstract: For ages, tourists have been fascinated with “Other” cultures making it a primary reason for international travel. Several destinations around the world are blessed with cultural pluralism and proudly boast of being “multicultural”. These destinations comprise multiethnic migrant communities living in their respective “ethnic enclave” settings in a foreign land. Enclaves enrich the tourism product by pleasantly punctuating the cultural...
Sociocultural Hurdles of Sustainable Hospitality Management
Annina Binder & Peter Varga
Abstract: Sustainability in the hospitality industry has been an area of growing interest among stakeholders in the last decades. However, sustainable projects that are often proposed by foreign/international stakeholders have met various obstacles during their implementation. Beyond economic and political barriers, this paper focuses on sociocultural specificities that...
Multi-Dimensional Responsible Rural Tourism Capacity (RRTC) Framework: A Proposed Environmental Responsibility and Management Model for Malaysia
Vikneswaran Nair, Badaruddin Mohamed & Lo May Chiun
Abstract: Malaysia is regarded as a heaven for ecotourism and natural resources. Nonetheless, the very concept of ecotourism is confused with massive “greenwashing” that is destroying many pristine destinations especially in the rural settings. Various tourism models emphasising on the environment have been developed in the past in Malaysia with no holistic understanding...
The Contribution of NGOs in General and Skål International Particularly, in Tourism Development
Ruhet Genç
Abstract: This paper aims to highlight the importance of non-governmental organisations (NGOs), especially the Skål movement for sustainable tourism. NGOs play a role in developing tourism sustainably by taking into account a community’s attachment, engagement and commitment. NGOs play a vital role in tourism management and development. Skål International...