Taylor's FSLM Journals

Table of Contents

Fat Stigmatisation in Slimming Advertisements in Malaysia
*Emily Lau Kui Ling & Zuraidah Mohd. Don
Abstract: Much is known about the Western female body. In a non-Western context, such as Malaysia, it remains relatively unexplored. This paper explores the representation of the female body in the Malaysian context. For this purpose, a corpus of slimming advertisements was collected over an eighteen-month period (July 2007 – December 2008) from The Star, one ofMalaysia’s leading…
lndrani Kopal: A Case Study of Video Journalism as Gendered Leadership
*Roslina Abdul Latif & Badrul Redzuan Abu Hassan
Abstract: To a certain degree, narratives of gendered leadership in a post-colonial nation like Malaysia have not always been accessible to the members of this multiethnic society. Gendered leadership discourses have been disseminated seemingly,through concerted efforts between gender-sensitive organisations such as the Ministry of Women, Family and Community Development, resulting in the identification, promotion and recognition of new…
Relationship between Internet Usage and Positive Youth Development in Malaysia
*Toktam Namayandeh Joorabchi, Md. Salleh Hj. Hassan & Mohd Nizam Osman
Abstract: Internet usage has noticeably increased in importance in people’s daily life. This study applied the Uses and Gratification theory framework to understand Internet usage among students. The objective of this study is to investigate the relationship between Internet usage and dimensions of Positive Youth Development (PYD). This study also looks at the mediating role of lnternet usage…
Role and Impact of Enterprise Resource Planning (ERP) System in the Broadcasting Industry
*Mahadevan Supramaniam & Ramachandran Ponnan
Abstract: Integrated Information systems such as Enterprise Resource Planning (ERP) offer distinct advantages for the broadcasting industry by lowering operating costs, increasing productivity rate, reducing cycle times and increasing customer satisfaction. But the lack of empirical evidence that an integrated enterprise system will positively impact broadcasting…
The Research Imperative in the Evolving Environment of Public Universities in Malaysia
*Parvinder Kaur Hukam Singh, Thavamalar Thuraisingam, Vikneswaran Nair & Maya Khemlani David
Abstract: The importance of original scholarship as proposed by Humboldt has shaped the research mission in universities worldwide. Universities in Malaysia which are the pivotal organisations of a knowledge society are mandated to fulfill the aspiration of the government for Malaysia to be a regional and international education hub. To meet this challenge, organised research…
‘Dog Whistle Journalism’ of Racialising Myanmar Refugees
Yeoh Pei Lee
Abstract: The journalistic practice of representing refugees is commonly performed by erecting symbolic boundaries that depict their differences from the dominant group. The castigation of such symbolic marking enables how new racism is understood, formed, and naturalised. This expansive contemporary notion of racism locates minority groups as socially…
Media Coverage: The Bukit Antarabangsa Landslide
*Prasana Rosaline Fernandez, Lean Mei Li & Khor Yoke Lim
Abstract: In the intersection between communication and crisis, the mass media play a significant role in influencing not only public definition and interpretation of the situation but also evaluation of responses from relevant agencies, decision makers and those affected. The media is not dominated by one actor but represented by multiple actors and discourses, each…
Identity Construction and Code Switching in English Newspaper Advertisements
*Deborah Ashabai Fredericks John & Francisco Perlas Dumanig
Abstract: This study examined identity construction through the use of code switching in English language newspaper advertisements in Malaysia. Specifically, this study investigated how code switching is used to construct identity and determine the types of identities constructed. One hundred and twenty one (121) food, finance, motoring, energy and telecommunications…