Taylor's FSLM Journals
Role and Impact of Enterprise Resource Planning (ERP) System in the Broadcasting Industry

@ SEARCH Journal of Media and Communication Research

Online ISSN: 2672-7080

*Mahadevan Supramaniam & Ramachandran Ponnan


Integrated Information systems such as Enterprise Resource Planning (ERP) offer distinct advantages for the broadcasting industry by lowering operating costs, increasing productivity rate, reducing cycle times and increasing customer satisfaction. But the lack of empirical evidence that an integrated enterprise system will positively impact broadcasting processes has mooted this study. The paper aims to explore best practices in broadcasting, emanating from an ERP or Best of Breed (BoB) environment using the three core performance measures of productivity, flexibility and return on investment (ROI). The study moderated performance measures using the technological, organisational and environmental (TOE) factors of the business environment. The findings revealed that the utilisation of the ERP system would be the better practice in terms of productivity and ROI. Further, the study has also revealed that the environmental factor is not a significant moderating variable at implementing either the ERP or BoB system. The empirical evidence confirmed a number of benefits which could be derived from ERP systems particularly for business process management in the broadcasting industry. The implication from the study is that the findings provide a basis for broadcasting organisations to harness the potential of implementing ERP systems for effective business integration.

Keywords: Best of breed, broadcasting, Enterprise Resource Planning, integration, workflow