Table of Contents
SEARCH Journal 2023 Volume 15 Issue 1 Preliminary
About The Journal
Aim & Scope: The aim of the SEARCH Journal of Media and Communication Research is to promote and enhance research development and debates in the field of media and communication research. It also serves as a forum for researchers and industry players who use research as the frame for social awareness and change. We welcome any submission of manuscripts throughout the year. Authors are invited to submit scholarly works on communication such as International Relations, Media Management, Film and Media Arts, Digital Education and Communities, Communication and Policies, Globalization and Social Impact, Youth and...
Aim & Scope: The aim of the SEARCH Journal of Media and Communication Research is to promote and enhance research development and debates in the field of media and communication research. It also serves as a forum for researchers and industry players who use research as the frame for social awareness and change. We welcome any submission of manuscripts throughout the year. Authors are invited to submit scholarly works on communication such as International Relations, Media Management, Film and Media Arts, Digital Education and Communities, Communication and Policies, Globalization and Social Impact, Youth and...
Online creative community support: Framing of two independent documentary films’ creation from Caochangdi Workstation during the COVID-19 pandemic
*Anting Wang, Mohd Nizam Osman, Megat Al-Imran Yasin, Nurul Ain Mohd Hasan
Abstract: In late December 2019, the world witnessed the outbreak of the novel coronavirus disease (COVID-19), which subsequently led to numerous social and work limitations including face-to-face communication and documentary production worldwide. While many studies have focused on the framing of COVID-19 by mainstream news agencies and political figures, few studies have concentrated on the perspectives of independent filmmakers regarding the pandemic. The challenges faced by these niche filmmakers during COVID-19 would have likely magnified and changed due to the uncertainties that befell filming and distribution. In this intrinsic case study, the...
Abstract: In late December 2019, the world witnessed the outbreak of the novel coronavirus disease (COVID-19), which subsequently led to numerous social and work limitations including face-to-face communication and documentary production worldwide. While many studies have focused on the framing of COVID-19 by mainstream news agencies and political figures, few studies have concentrated on the perspectives of independent filmmakers regarding the pandemic. The challenges faced by these niche filmmakers during COVID-19 would have likely magnified and changed due to the uncertainties that befell filming and distribution. In this intrinsic case study, the...
Social media political information dependency (SMPID): Theorising news seeking in an age of sharing and posting
*Tan Jue Jun, Amira Firdaus
Abstract: Electronic distribution via inventive information and communication technologies (ICT) led by the Internet is changing receiver patterns and thus raising new questions about existing media dependency relations. Given that Internet and conventional mass media differ significantly in the scope of information provided as well as the distinctive functionalities in fulfilling users’ needs and goals, media dependency on social media is idiosyncratic from the traditional media. This paper revisits the newly emerging digital-individual media system dependency (MSD) to theorise political information dependency within a social media environment. Drawing data from a...
Abstract: Electronic distribution via inventive information and communication technologies (ICT) led by the Internet is changing receiver patterns and thus raising new questions about existing media dependency relations. Given that Internet and conventional mass media differ significantly in the scope of information provided as well as the distinctive functionalities in fulfilling users’ needs and goals, media dependency on social media is idiosyncratic from the traditional media. This paper revisits the newly emerging digital-individual media system dependency (MSD) to theorise political information dependency within a social media environment. Drawing data from a...
Conditions for comic-animation adaptation of network literature in China: A preliminary study amongst undergraduate students
Fang Zhen, Noraien Mansor
Abstract: In recent years, network literature has steadily produced intellectual property (IP) stars and provided abundant adaptation resources for the development of the Chinese comic-animation industry. Comic-animation adaptations of network literature involves extending the parent brand of the network literature to comic-animation products. This research is a preliminary study amongst Chinese undergraduates, to determine whether the current conditions are ripe for...
Abstract: In recent years, network literature has steadily produced intellectual property (IP) stars and provided abundant adaptation resources for the development of the Chinese comic-animation industry. Comic-animation adaptations of network literature involves extending the parent brand of the network literature to comic-animation products. This research is a preliminary study amongst Chinese undergraduates, to determine whether the current conditions are ripe for...
Escapist versus eudaimonic viewers: Classifying and clustering audiences based on genres and movie theatres in southern India
*Anshuman Mohanty, Shirshendu Ganguli, Gururaj Kidiyoor
Abstract: The Indian theatrical market is divided into two categories: single screens and multiplexes. This unique fragmentation has led to the movie maker’s indecisiveness regarding the release strategy as some movies perform better in single screens whereas, some perform better in multiplexes. On top of that, although movie genre is deemed to be one of the most crucial factors impacting the audience’s preference, the existing literature has scantily explored the impact of genre preference across...
Abstract: The Indian theatrical market is divided into two categories: single screens and multiplexes. This unique fragmentation has led to the movie maker’s indecisiveness regarding the release strategy as some movies perform better in single screens whereas, some perform better in multiplexes. On top of that, although movie genre is deemed to be one of the most crucial factors impacting the audience’s preference, the existing literature has scantily explored the impact of genre preference across...
