Table of Contents
Special Issue: Search Conference 2022 Preliminary
ABOUT THE JOURNAL
Aims & Scope: The aim of the SEARCH Journal of Media and Communication Research is to promote and enhance research development and debates in the field of media and communication research. It also serves as a forum for researchers and industry players who use research as the frame for social awareness and change. We welcome any submission of manuscripts throughout the year. Authors are invited to submit scholarly works on communication such as International Relations, Media...
Aims & Scope: The aim of the SEARCH Journal of Media and Communication Research is to promote and enhance research development and debates in the field of media and communication research. It also serves as a forum for researchers and industry players who use research as the frame for social awareness and change. We welcome any submission of manuscripts throughout the year. Authors are invited to submit scholarly works on communication such as International Relations, Media...
Between ethics and existentialism: Placing film communities
Badrul Redzuan Abu Hassan, *Roslina Abdul Latif, Hani Salwah Yaakup, Madhumita Selvaraj
Abstract: Generally, film communities around the world are perceived to be sharing the singular purpose of showing films outside of cinema theatres. Film screening by non-profits is increasingly a social practice that is gaining traction as part of the globalized but independent “Do-It-Yourself” cultural movement comprising and undertaken by a plethora of agentive, social citizens: cineastes, filmmakers, and enthusiasts. Film communities may be seen as part of cultural “modernity” as they...
Abstract: Generally, film communities around the world are perceived to be sharing the singular purpose of showing films outside of cinema theatres. Film screening by non-profits is increasingly a social practice that is gaining traction as part of the globalized but independent “Do-It-Yourself” cultural movement comprising and undertaken by a plethora of agentive, social citizens: cineastes, filmmakers, and enthusiasts. Film communities may be seen as part of cultural “modernity” as they...
Rumor response strategy and rumor behavioral intention: The mediating roles of anxiety on Chinese social media during COVID-19
Chen Guang Yu, *Hasrina Mustafa
Abstract: While social media has grown in popularity in today’s society, and has facilitated the dissemination of accurate and valuable information, it also raises the equally pressing concern of rampant proliferation of rumors and false news. The recent global outbreak of COVID-19 witnessed the explosion of fake and misleading health rumors in social media. Governments are tasked with providing the public with the right information to influence their behavior and engagement in emergency...
Abstract: While social media has grown in popularity in today’s society, and has facilitated the dissemination of accurate and valuable information, it also raises the equally pressing concern of rampant proliferation of rumors and false news. The recent global outbreak of COVID-19 witnessed the explosion of fake and misleading health rumors in social media. Governments are tasked with providing the public with the right information to influence their behavior and engagement in emergency...
Undi 18: Understanding the political participation of first-time Malay voters through social media
Mohd Faizal Kasmani
Abstract: With the voting age for Malaysians lowered from 21 to 18 effective December 2021, first-time voters’ political participation among Malaysia’s youth will be in the spotlight. This indicates that an additional 5.8 million voters aged between 18 and 21 are anticipated in Malaysia’s 2022 election. Appealing to young voters, who are digital natives, is a crucial factor in the 15th General Election campaign. As a highly personalized and individualized space, this study explores how these first-time...
Abstract: With the voting age for Malaysians lowered from 21 to 18 effective December 2021, first-time voters’ political participation among Malaysia’s youth will be in the spotlight. This indicates that an additional 5.8 million voters aged between 18 and 21 are anticipated in Malaysia’s 2022 election. Appealing to young voters, who are digital natives, is a crucial factor in the 15th General Election campaign. As a highly personalized and individualized space, this study explores how these first-time...
Intercultural public relations in multiethnic Malaysia
*Chuan Tek Pheung, Lee Joo Yun
Abstract: This research examines the intercultural factors in Malaysian public relations (PR) practices in the context of a multiethnic nation by exploring cultural sensitivities among practitioners. In particular, it explores the influences of cultural diversity through the cultural sensitivity theory, by examining whether ethnicity and religion affect messages and campaigns, and if education and language heighten effectiveness or cause miscommunication. Semi-structured interviews were...
Abstract: This research examines the intercultural factors in Malaysian public relations (PR) practices in the context of a multiethnic nation by exploring cultural sensitivities among practitioners. In particular, it explores the influences of cultural diversity through the cultural sensitivity theory, by examining whether ethnicity and religion affect messages and campaigns, and if education and language heighten effectiveness or cause miscommunication. Semi-structured interviews were...
Satirical representation of social and political issues in Nigerian political cartoons
*Anthony Chigozie Nwachukwu, Moniza Waheed, Abdul Mua’ti Ahmad, Nurul’ain binti Mohd Hasan
Abstract: Political cartoons play an important role in enlightening readers on public issues while revealing the wrongdoings of individuals, corporations and governments through satire. This is because such cartoons play a key role in the political discourse of societies that creates room for freedom of speech and the press. However, some basic background knowledge of the cartoon subject matter is required for the readers to properly understand the issues being conveyed by the cartoons. The important role...
Abstract: Political cartoons play an important role in enlightening readers on public issues while revealing the wrongdoings of individuals, corporations and governments through satire. This is because such cartoons play a key role in the political discourse of societies that creates room for freedom of speech and the press. However, some basic background knowledge of the cartoon subject matter is required for the readers to properly understand the issues being conveyed by the cartoons. The important role...
Perception of university students towards the use of artificial intelligence-generated voice in explainer videos
*Leong Wai Kit, Chew Yuin-Y, Balqis Zulkifli, Kho Suet Nie
Abstract: Explainer videos are on the rise, not just for marketing or sales purposes to highlight a product or business idea in a compelling and efficient way, but also as a learning tool to enhance instruction at all levels of learning. But though videos are increasingly part of education today, video production can be a time-consuming process, and this can be a barrier for educators who may not all be well-versed in or able to dedicate significant amounts of time to the creation of effective, interesting...
Abstract: Explainer videos are on the rise, not just for marketing or sales purposes to highlight a product or business idea in a compelling and efficient way, but also as a learning tool to enhance instruction at all levels of learning. But though videos are increasingly part of education today, video production can be a time-consuming process, and this can be a barrier for educators who may not all be well-versed in or able to dedicate significant amounts of time to the creation of effective, interesting...
The mediating role of social media fatigue on social media usage behaviour of the ageing society during the COVID-19 pandemic
Izzal Asnira Zolkepli, Rehan Tariq, *Pradeep Isawasan, Lalitha Shamugam, Hasrina Mustafa
Abstract: At the peak of the COVID-19 pandemic, research on social media in the Malaysian context focused on its benefits and overlooked its drawbacks. To investigate this, we looked at an ageing society whose psychological health was severely affected during the pandemic. This study developed a model based on the Stressor-Strain-Outcome (SSO) framework that predicts factors that prompt passive social media use in Malaysia’s ageing society during the COVID-19 pandemic. Convenient sampling was...
Abstract: At the peak of the COVID-19 pandemic, research on social media in the Malaysian context focused on its benefits and overlooked its drawbacks. To investigate this, we looked at an ageing society whose psychological health was severely affected during the pandemic. This study developed a model based on the Stressor-Strain-Outcome (SSO) framework that predicts factors that prompt passive social media use in Malaysia’s ageing society during the COVID-19 pandemic. Convenient sampling was...
A systematic review on communication tactics: Dealing with e-complaints on social media
*Lee Fong Yee, Ong Ai Ling, Kok Jia Wern
Abstract: Understanding the genuine reasons for a customer complaint, getting to the root of the problem and following up with the customer with effective communication strategies would turn a negative situation into a positive outcome. The objective of the study is to explore communication strategies to help handle e-complaints on social media. However, there are difficulties and challenges when dealing with extreme negativity such as public criticism, and hateful speech from trolls, flamers,...
Abstract: Understanding the genuine reasons for a customer complaint, getting to the root of the problem and following up with the customer with effective communication strategies would turn a negative situation into a positive outcome. The objective of the study is to explore communication strategies to help handle e-complaints on social media. However, there are difficulties and challenges when dealing with extreme negativity such as public criticism, and hateful speech from trolls, flamers,...
SEARCH Journal 2023 Volume 15 Issue 1 Preliminary
About The Journal
Aim & Scope: The aim of the SEARCH Journal of Media and Communication Research is to promote and enhance research development and debates in the field of media and communication research. It also serves as a forum for researchers and industry players who use research as the frame for social awareness and change. We welcome any submission of manuscripts throughout the year. Authors are invited to submit scholarly works on communication such as International Relations, Media Management, Film and Media Arts, Digital Education and Communities, Communication and Policies, Globalization and Social Impact, Youth and...
Aim & Scope: The aim of the SEARCH Journal of Media and Communication Research is to promote and enhance research development and debates in the field of media and communication research. It also serves as a forum for researchers and industry players who use research as the frame for social awareness and change. We welcome any submission of manuscripts throughout the year. Authors are invited to submit scholarly works on communication such as International Relations, Media Management, Film and Media Arts, Digital Education and Communities, Communication and Policies, Globalization and Social Impact, Youth and...
