Table of Contents
The influence of beauty standards in local beauty advertisements among female millennials inKlang Valley, Malaysia
*Vinietha Veloo, Siti Ezaleila Mustafa
Abstract: The established concept of “ideal fair skin” where only fair-skinned models are used in beauty advertisements became one of the most influential aspects of socialisation in the modern society (Esquivel, 2022). This concept focuses on how the emphasis on fair-skinned models strongly influences women’s beliefs that they need to be fair to be considered beautiful. In this respect, this study conducts an analysis on female opinion and the psychological effect of beauty advertising on female millennials. A focus group discussion was held with 20 female millennials in Klang Valley, Malaysia to discover their perceptions on how “beauty” is portrayed in local...
Abstract: The established concept of “ideal fair skin” where only fair-skinned models are used in beauty advertisements became one of the most influential aspects of socialisation in the modern society (Esquivel, 2022). This concept focuses on how the emphasis on fair-skinned models strongly influences women’s beliefs that they need to be fair to be considered beautiful. In this respect, this study conducts an analysis on female opinion and the psychological effect of beauty advertising on female millennials. A focus group discussion was held with 20 female millennials in Klang Valley, Malaysia to discover their perceptions on how “beauty” is portrayed in local...
Mediatisation: Mapping the conceptual terrain
*G. Manickam Govindaraju, Rajantheran Muniandy
Abstract: Integration of media into various aspects of daily life, which is referred to as mediatisation (or mediatization), has become increasingly pervasive in the contemporary world. It has been further accelerated by the recent COVID-19 pandemic that led individuals to rely heavily on digital media for communication and information. While past studies have explored the general and critical reviews of mediatisation, a systematic review of mediatisation is missing. Therefore, this study aims to fill this gap by conducting a systematic review using bibliometric analysis of publications on mediatisation to identify pertinent information in this research area...
Abstract: Integration of media into various aspects of daily life, which is referred to as mediatisation (or mediatization), has become increasingly pervasive in the contemporary world. It has been further accelerated by the recent COVID-19 pandemic that led individuals to rely heavily on digital media for communication and information. While past studies have explored the general and critical reviews of mediatisation, a systematic review of mediatisation is missing. Therefore, this study aims to fill this gap by conducting a systematic review using bibliometric analysis of publications on mediatisation to identify pertinent information in this research area...
Online media framing of the Sungai Kim Kim chemical spill and the effect on public sentiment
*Nursyamira Shaid, Muhammad Zaiamri Zainal Abidin, Fahizah Shamsuddin
Abstract: The media’s approach of framing news can undoubtedly create certain effects on the emotions and sentiments of society. This often happens in the reporting of news related to environmental disasters, where most of the writing approach uses various framing methods to report the news effectively to the audience. In particular when most of the disaster news reporting is done using conflict framing as the dominant approach. Previous studies found that most news reporting that uses this conflict framing was found to contribute to the formation of negative sentiments among audience. Thus, this motivated the present study to analyse the framing of the online...
Abstract: The media’s approach of framing news can undoubtedly create certain effects on the emotions and sentiments of society. This often happens in the reporting of news related to environmental disasters, where most of the writing approach uses various framing methods to report the news effectively to the audience. In particular when most of the disaster news reporting is done using conflict framing as the dominant approach. Previous studies found that most news reporting that uses this conflict framing was found to contribute to the formation of negative sentiments among audience. Thus, this motivated the present study to analyse the framing of the online...
Exploring pre-service teachers’ experience with virtual reality role-playing micro-teaching activities using Engage VR
*Thivilojana S. Perinpasingam, Faisal Athar bin Mohd Fadzil, Shin Yen Tan, Carles Sharma Naidu a/l Achu Naidu
Abstract: This study aims to foster immersive learning experience among a group of undergraduate students from a private higher learning institution in Malaysia. Immersive learning, specifically virtual reality or VR, is a futuristic pedagogical innovation. Nonetheless, little attention has been given to pre-service teachers in how they experience and view their teaching practice with VR integration. Therefore, this study intends to provide opportunities to pre-service teachers to experience virtual reality role-playing micro-teaching activities, with a specific focus on improving their classroom management skills in a VR platform called Engage VR...
Abstract: This study aims to foster immersive learning experience among a group of undergraduate students from a private higher learning institution in Malaysia. Immersive learning, specifically virtual reality or VR, is a futuristic pedagogical innovation. Nonetheless, little attention has been given to pre-service teachers in how they experience and view their teaching practice with VR integration. Therefore, this study intends to provide opportunities to pre-service teachers to experience virtual reality role-playing micro-teaching activities, with a specific focus on improving their classroom management skills in a VR platform called Engage VR...
Social media approach to crisis communication during the COVID-19 pandemic:A case study of Saudi Arabia
*Norizzati Azudin, Rosninawati Hussin & Suria Hani A. Rahman
Abstract: This study examines the use of Twitter as a communication tool by the government of Saudi Arabia in managing the COVID-19 pandemic. To identify the content used by Twitter, this study employed content analysis along with the application of the user and gratifications theory. For this qualitative research, data were collected for one month, from March 1 to March 31, 2020, when COVID-19 first hit the country. The data collected focused exclusively on the Saudi Ministry of Health (MOH), as it is the most important, prominent, and active government agency addressing this crisis through social media. The results show that the Saudi government used Twitter not only to...
Abstract: This study examines the use of Twitter as a communication tool by the government of Saudi Arabia in managing the COVID-19 pandemic. To identify the content used by Twitter, this study employed content analysis along with the application of the user and gratifications theory. For this qualitative research, data were collected for one month, from March 1 to March 31, 2020, when COVID-19 first hit the country. The data collected focused exclusively on the Saudi Ministry of Health (MOH), as it is the most important, prominent, and active government agency addressing this crisis through social media. The results show that the Saudi government used Twitter not only to...
Public perception of public administration: An analysis of YouTube comments on the corruption case at the University of Lampung
*Tina Kartika, Abdul Firman Ashaf
Abstract: Corruption committed by the former Rector of the University of Lampung (UNILA) has cast the Indonesian people in a bad light. Educational institutions are expected to produce a generation of intelligent, honest, and highly dedicated people. However, the former Rector was arrested by the Corruption Eradication Committee (CEC) on August 19, 2022. News about corruption cases often gets the attention of the public. The purpose of this study is to analyse the public perception of UNILA’s former Rector’s corruption case in 2020-2023 based on YouTube video comments. Five YouTube videos published from August 21 – 29, 2022 were subjected to a quantitative content...
Abstract: Corruption committed by the former Rector of the University of Lampung (UNILA) has cast the Indonesian people in a bad light. Educational institutions are expected to produce a generation of intelligent, honest, and highly dedicated people. However, the former Rector was arrested by the Corruption Eradication Committee (CEC) on August 19, 2022. News about corruption cases often gets the attention of the public. The purpose of this study is to analyse the public perception of UNILA’s former Rector’s corruption case in 2020-2023 based on YouTube video comments. Five YouTube videos published from August 21 – 29, 2022 were subjected to a quantitative content...
The semiotic analysis of counter-myths and dominant myths in three Indonesian horror movies
*Muhamad Gibraltar, Hamedi Mohd Adnan, Mohamad Saleeh Rahamad
Abstract: Movie scenes reflect a society’s sociological perspectives, including the dynamic relationship between dominant myths and counter-myths. Sociologically, there are some Indonesians who still believe in and practise counter-myths, including witchcraft and supernatural beliefs (animism and dynamism), while still believing in dominant myths like Islamic teachings. Based on this assumption, this study semiotically examines the references found in the scenes of three contemporary Indonesian horror movies (Pengabdi Setan, Suzanna: Bernapas Dalam Kubur, and Sebelum Iblis Menjemput Ayat 1) that reflect dominant myths and counter-myths...
Abstract: Movie scenes reflect a society’s sociological perspectives, including the dynamic relationship between dominant myths and counter-myths. Sociologically, there are some Indonesians who still believe in and practise counter-myths, including witchcraft and supernatural beliefs (animism and dynamism), while still believing in dominant myths like Islamic teachings. Based on this assumption, this study semiotically examines the references found in the scenes of three contemporary Indonesian horror movies (Pengabdi Setan, Suzanna: Bernapas Dalam Kubur, and Sebelum Iblis Menjemput Ayat 1) that reflect dominant myths and counter-myths...
Usage and communication effects of new media public service platforms amongst students of Xinjiang universities in China
*Lyu Jiaqi, Normaliza Abd. Rahim & Roslina Abdul Latif
Abstract: In the field of cultural communication, new media has become increasingly prominent due to numerous beneficial characteristics such as high efficiency, simplicity, wide reach, and interactivity. It is well suited for the fast-paced nature of the contemporary society and caters to people’s needs, especially in the aftermath of the COVID-19 pandemic in 2020-2021. The pandemic caused significant disruptions in people’s lives, making it difficult for individuals requiring medical assistance and life support to receive timely help. In this regard, new media public service platforms, such as TikTok public service videos, Sina Weibo public service topics, Waterdrop...
Abstract: In the field of cultural communication, new media has become increasingly prominent due to numerous beneficial characteristics such as high efficiency, simplicity, wide reach, and interactivity. It is well suited for the fast-paced nature of the contemporary society and caters to people’s needs, especially in the aftermath of the COVID-19 pandemic in 2020-2021. The pandemic caused significant disruptions in people’s lives, making it difficult for individuals requiring medical assistance and life support to receive timely help. In this regard, new media public service platforms, such as TikTok public service videos, Sina Weibo public service topics, Waterdrop...
Exploring the global landscape: How digital communication and advanced technology empower SMEs
Muhammad Haseeb Shakil, *Nurul Wahidah Binti Mahmud Zuhudi, Muhammad Mukarram, Ali Sajjad, Aqsa Akbar
Abstract: This paper examines the relationship between digital communication and the globalisation of small and medium-sized enterprises (SMEs), with a particular focus on the role of technology as a mediator. Globalisation has created numerous new opportunities and challenges for SMEs, and effective communication has become a critical factor for their success. With the increasing availability and adoption of digital technologies, SMEs now have new means to overcome communication barriers and expand their reach to global markets. However, technology adoption alone may not be sufficient, and effective communication strategies are required to...
Abstract: This paper examines the relationship between digital communication and the globalisation of small and medium-sized enterprises (SMEs), with a particular focus on the role of technology as a mediator. Globalisation has created numerous new opportunities and challenges for SMEs, and effective communication has become a critical factor for their success. With the increasing availability and adoption of digital technologies, SMEs now have new means to overcome communication barriers and expand their reach to global markets. However, technology adoption alone may not be sufficient, and effective communication strategies are required to...
Shifting newsroom practice: Mobile phone adoption at the BBC World News and Al Jazeera English
*Normahfuzah Ahmad
Abstract: Mobile phones have become the sine qua non in our daily life. The adoption of mobile phones as a reporting tool has shifted newsroom practice and revolutionised journalism, amplifying news omnipresence. The affordances brought forth by digitalisation have made it important that news channels re-model their newsroom practice to suit the demands and market of their changing audience. This study aims to discuss the changes in newsroom practice at two renowned rolling news channels. Specifically, it intends to examine the adoption practice of mobile phones at the BBC World News and Al Jazeera English. Adopting a qualitative approach, in-depth...
Abstract: Mobile phones have become the sine qua non in our daily life. The adoption of mobile phones as a reporting tool has shifted newsroom practice and revolutionised journalism, amplifying news omnipresence. The affordances brought forth by digitalisation have made it important that news channels re-model their newsroom practice to suit the demands and market of their changing audience. This study aims to discuss the changes in newsroom practice at two renowned rolling news channels. Specifically, it intends to examine the adoption practice of mobile phones at the BBC World News and Al Jazeera English. Adopting a qualitative approach, in-depth...
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