Table of Contents
A systematic review on communication tactics: Dealing with e-complaints on social media
*Lee Fong Yee, Ong Ai Ling, Kok Jia Wern
Abstract: Understanding the genuine reasons for a customer complaint, getting to the root of the problem and following up with the customer with effective communication strategies would turn a negative situation into a positive outcome. The objective of the study is to explore communication strategies to help handle e-complaints on social media. However, there are difficulties and challenges when dealing with extreme negativity such as public criticism, and hateful speech from trolls, flamers,...
Abstract: Understanding the genuine reasons for a customer complaint, getting to the root of the problem and following up with the customer with effective communication strategies would turn a negative situation into a positive outcome. The objective of the study is to explore communication strategies to help handle e-complaints on social media. However, there are difficulties and challenges when dealing with extreme negativity such as public criticism, and hateful speech from trolls, flamers,...
SEARCH Journal 2023 Volume 15 Issue 1 Preliminary
About The Journal
Aim & Scope: The aim of the SEARCH Journal of Media and Communication Research is to promote and enhance research development and debates in the field of media and communication research. It also serves as a forum for researchers and industry players who use research as the frame for social awareness and change. We welcome any submission of manuscripts throughout the year. Authors are invited to submit scholarly works on communication such as International Relations, Media Management, Film and Media Arts, Digital Education and Communities, Communication and Policies, Globalization and Social Impact, Youth and...
Aim & Scope: The aim of the SEARCH Journal of Media and Communication Research is to promote and enhance research development and debates in the field of media and communication research. It also serves as a forum for researchers and industry players who use research as the frame for social awareness and change. We welcome any submission of manuscripts throughout the year. Authors are invited to submit scholarly works on communication such as International Relations, Media Management, Film and Media Arts, Digital Education and Communities, Communication and Policies, Globalization and Social Impact, Youth and...
Online creative community support: Framing of two independent documentary films’ creation from Caochangdi Workstation during the COVID-19 pandemic
*Anting Wang, Mohd Nizam Osman, Megat Al-Imran Yasin, Nurul Ain Mohd Hasan
Abstract: In late December 2019, the world witnessed the outbreak of the novel coronavirus disease (COVID-19), which subsequently led to numerous social and work limitations including face-to-face communication and documentary production worldwide. While many studies have focused on the framing of COVID-19 by mainstream news agencies and political figures, few studies have concentrated on the perspectives of independent filmmakers regarding the pandemic. The challenges faced by these niche filmmakers during COVID-19 would have likely magnified and changed due to the uncertainties that befell filming and distribution. In this intrinsic case study, the...
Abstract: In late December 2019, the world witnessed the outbreak of the novel coronavirus disease (COVID-19), which subsequently led to numerous social and work limitations including face-to-face communication and documentary production worldwide. While many studies have focused on the framing of COVID-19 by mainstream news agencies and political figures, few studies have concentrated on the perspectives of independent filmmakers regarding the pandemic. The challenges faced by these niche filmmakers during COVID-19 would have likely magnified and changed due to the uncertainties that befell filming and distribution. In this intrinsic case study, the...
Social media political information dependency (SMPID): Theorising news seeking in an age of sharing and posting
*Tan Jue Jun, Amira Firdaus
Abstract: Electronic distribution via inventive information and communication technologies (ICT) led by the Internet is changing receiver patterns and thus raising new questions about existing media dependency relations. Given that Internet and conventional mass media differ significantly in the scope of information provided as well as the distinctive functionalities in fulfilling users’ needs and goals, media dependency on social media is idiosyncratic from the traditional media. This paper revisits the newly emerging digital-individual media system dependency (MSD) to theorise political information dependency within a social media environment. Drawing data from a...
Abstract: Electronic distribution via inventive information and communication technologies (ICT) led by the Internet is changing receiver patterns and thus raising new questions about existing media dependency relations. Given that Internet and conventional mass media differ significantly in the scope of information provided as well as the distinctive functionalities in fulfilling users’ needs and goals, media dependency on social media is idiosyncratic from the traditional media. This paper revisits the newly emerging digital-individual media system dependency (MSD) to theorise political information dependency within a social media environment. Drawing data from a...
Conditions for comic-animation adaptation of network literature in China: A preliminary study amongst undergraduate students
Fang Zhen, Noraien Mansor
Abstract: In recent years, network literature has steadily produced intellectual property (IP) stars and provided abundant adaptation resources for the development of the Chinese comic-animation industry. Comic-animation adaptations of network literature involves extending the parent brand of the network literature to comic-animation products. This research is a preliminary study amongst Chinese undergraduates, to determine whether the current conditions are ripe for...
Abstract: In recent years, network literature has steadily produced intellectual property (IP) stars and provided abundant adaptation resources for the development of the Chinese comic-animation industry. Comic-animation adaptations of network literature involves extending the parent brand of the network literature to comic-animation products. This research is a preliminary study amongst Chinese undergraduates, to determine whether the current conditions are ripe for...
Escapist versus eudaimonic viewers: Classifying and clustering audiences based on genres and movie theatres in southern India
*Anshuman Mohanty, Shirshendu Ganguli, Gururaj Kidiyoor
Abstract: The Indian theatrical market is divided into two categories: single screens and multiplexes. This unique fragmentation has led to the movie maker’s indecisiveness regarding the release strategy as some movies perform better in single screens whereas, some perform better in multiplexes. On top of that, although movie genre is deemed to be one of the most crucial factors impacting the audience’s preference, the existing literature has scantily explored the impact of genre preference across...
Abstract: The Indian theatrical market is divided into two categories: single screens and multiplexes. This unique fragmentation has led to the movie maker’s indecisiveness regarding the release strategy as some movies perform better in single screens whereas, some perform better in multiplexes. On top of that, although movie genre is deemed to be one of the most crucial factors impacting the audience’s preference, the existing literature has scantily explored the impact of genre preference across...
The influence of beauty standards in local beauty advertisements among female millennials inKlang Valley, Malaysia
*Vinietha Veloo, Siti Ezaleila Mustafa
Abstract: The established concept of “ideal fair skin” where only fair-skinned models are used in beauty advertisements became one of the most influential aspects of socialisation in the modern society (Esquivel, 2022). This concept focuses on how the emphasis on fair-skinned models strongly influences women’s beliefs that they need to be fair to be considered beautiful. In this respect, this study conducts an analysis on female opinion and the psychological effect of beauty advertising on female millennials. A focus group discussion was held with 20 female millennials in Klang Valley, Malaysia to discover their perceptions on how “beauty” is portrayed in local...
Abstract: The established concept of “ideal fair skin” where only fair-skinned models are used in beauty advertisements became one of the most influential aspects of socialisation in the modern society (Esquivel, 2022). This concept focuses on how the emphasis on fair-skinned models strongly influences women’s beliefs that they need to be fair to be considered beautiful. In this respect, this study conducts an analysis on female opinion and the psychological effect of beauty advertising on female millennials. A focus group discussion was held with 20 female millennials in Klang Valley, Malaysia to discover their perceptions on how “beauty” is portrayed in local...
Mediatisation: Mapping the conceptual terrain
*G. Manickam Govindaraju, Rajantheran Muniandy
Abstract: Integration of media into various aspects of daily life, which is referred to as mediatisation (or mediatization), has become increasingly pervasive in the contemporary world. It has been further accelerated by the recent COVID-19 pandemic that led individuals to rely heavily on digital media for communication and information. While past studies have explored the general and critical reviews of mediatisation, a systematic review of mediatisation is missing. Therefore, this study aims to fill this gap by conducting a systematic review using bibliometric analysis of publications on mediatisation to identify pertinent information in this research area...
Abstract: Integration of media into various aspects of daily life, which is referred to as mediatisation (or mediatization), has become increasingly pervasive in the contemporary world. It has been further accelerated by the recent COVID-19 pandemic that led individuals to rely heavily on digital media for communication and information. While past studies have explored the general and critical reviews of mediatisation, a systematic review of mediatisation is missing. Therefore, this study aims to fill this gap by conducting a systematic review using bibliometric analysis of publications on mediatisation to identify pertinent information in this research area...
Online media framing of the Sungai Kim Kim chemical spill and the effect on public sentiment
*Nursyamira Shaid, Muhammad Zaiamri Zainal Abidin, Fahizah Shamsuddin
Abstract: The media’s approach of framing news can undoubtedly create certain effects on the emotions and sentiments of society. This often happens in the reporting of news related to environmental disasters, where most of the writing approach uses various framing methods to report the news effectively to the audience. In particular when most of the disaster news reporting is done using conflict framing as the dominant approach. Previous studies found that most news reporting that uses this conflict framing was found to contribute to the formation of negative sentiments among audience. Thus, this motivated the present study to analyse the framing of the online...
Abstract: The media’s approach of framing news can undoubtedly create certain effects on the emotions and sentiments of society. This often happens in the reporting of news related to environmental disasters, where most of the writing approach uses various framing methods to report the news effectively to the audience. In particular when most of the disaster news reporting is done using conflict framing as the dominant approach. Previous studies found that most news reporting that uses this conflict framing was found to contribute to the formation of negative sentiments among audience. Thus, this motivated the present study to analyse the framing of the online...
Exploring pre-service teachers’ experience with virtual reality role-playing micro-teaching activities using Engage VR
*Thivilojana S. Perinpasingam, Faisal Athar bin Mohd Fadzil, Shin Yen Tan, Carles Sharma Naidu a/l Achu Naidu
Abstract: This study aims to foster immersive learning experience among a group of undergraduate students from a private higher learning institution in Malaysia. Immersive learning, specifically virtual reality or VR, is a futuristic pedagogical innovation. Nonetheless, little attention has been given to pre-service teachers in how they experience and view their teaching practice with VR integration. Therefore, this study intends to provide opportunities to pre-service teachers to experience virtual reality role-playing micro-teaching activities, with a specific focus on improving their classroom management skills in a VR platform called Engage VR...
Abstract: This study aims to foster immersive learning experience among a group of undergraduate students from a private higher learning institution in Malaysia. Immersive learning, specifically virtual reality or VR, is a futuristic pedagogical innovation. Nonetheless, little attention has been given to pre-service teachers in how they experience and view their teaching practice with VR integration. Therefore, this study intends to provide opportunities to pre-service teachers to experience virtual reality role-playing micro-teaching activities, with a specific focus on improving their classroom management skills in a VR platform called Engage VR...
