Table of Contents
Impact of management communication, post mergers and acquisitions, on turnover intention: The mediating role of job satisfaction and the moderating role of emotional intelligence
*Saud Farooq, Kashif Hussain, Muqqadas Rehman
Abstract: The purpose of this study is to investigate the impact of management communication, post mergers and acquisitions, on turnover intention through the mediating role of job satisfaction and the moderating role of emotional intelligence. The study employed a time-lagged research design to collect data from employees working in organisations that have undergone mergers and acquisitions in the recent past in Pakistan. Data was analysed using SMART PLS (v3) to estimate the...
Abstract: The purpose of this study is to investigate the impact of management communication, post mergers and acquisitions, on turnover intention through the mediating role of job satisfaction and the moderating role of emotional intelligence. The study employed a time-lagged research design to collect data from employees working in organisations that have undergone mergers and acquisitions in the recent past in Pakistan. Data was analysed using SMART PLS (v3) to estimate the...
Journalism as a profession: An examination of the cognitive dimension of professionalism
*Muhammad Ashfaq, Javaria Zubair, Noor-ul-Ain Shahid
Abstract: Journalistic professionalism in underdeveloped countries is perceived as not up to the mark as they do not have the right education and training to help them acquire expertise and professionalism in journalism. This study investigates the cognitive dimension of professionalism, one of the three dimensions offered by Singer in his model of professionalism. Qualitative analysis of news content (N=348) and interviews with working journalists in Pakistan were carried out...
Abstract: Journalistic professionalism in underdeveloped countries is perceived as not up to the mark as they do not have the right education and training to help them acquire expertise and professionalism in journalism. This study investigates the cognitive dimension of professionalism, one of the three dimensions offered by Singer in his model of professionalism. Qualitative analysis of news content (N=348) and interviews with working journalists in Pakistan were carried out...
Examining the representation of childhood obesity in Malaysian newspapers
*Wang Qian, Nurzihan Hassim
Abstract:The global focus on the COVID-19 pandemic in the last few years has seen the rapid growth of non-communicable diseases (NCD) and its risk factors in Malaysia which have inadvertently impacted young children with obesity. Campaigns on healthy eating and exercising initiated through the 10th and 11th Malaysian Plans on conventional and new media have met with some success but have only targeted adult audiences, particularly through MyHealth Portal developed by the Ministry of...
Abstract:The global focus on the COVID-19 pandemic in the last few years has seen the rapid growth of non-communicable diseases (NCD) and its risk factors in Malaysia which have inadvertently impacted young children with obesity. Campaigns on healthy eating and exercising initiated through the 10th and 11th Malaysian Plans on conventional and new media have met with some success but have only targeted adult audiences, particularly through MyHealth Portal developed by the Ministry of...
Exploring parental refusal of vaccine in Selangor
*Zaikiah Mohd. Zin, Manimaran Krishnan, Sheikh Shafizal Sheikh Ilman, Norrafizah Jaafar, Mohamad Zaidan Zulkepli, Khairulnissa Abdul Kadir, & Normawati Ahmad
Abstract: Vaccination represents a relevant and timely focus area for communication studies as vaccination is one of the key preventions for vaccine-preventable diseases recognised by national public health policies. However, in recent years, Malaysia has witnessed an era of vaccine refusal. Therefore, this study aims to explore the reasons for parental rejection of childhood vaccination. This is a qualitative study conducted in 2017–2018 with the help of the purposive sampling technique. Twenty-seven...
Abstract: Vaccination represents a relevant and timely focus area for communication studies as vaccination is one of the key preventions for vaccine-preventable diseases recognised by national public health policies. However, in recent years, Malaysia has witnessed an era of vaccine refusal. Therefore, this study aims to explore the reasons for parental rejection of childhood vaccination. This is a qualitative study conducted in 2017–2018 with the help of the purposive sampling technique. Twenty-seven...
Moviegoers in Malaysia: The mediating effect of brand recall on product placement and purchase intentions
*Clarence Anthony Puspanathan, Khor Kheng Kia and Charles Ramendran SPR
Abstract: This deductive research investigated brand recall effect as a mediator in the relationship between plot-integrated product placement, auditory-stimulated product placement, and the consumer purchase intentions of the multi-ethnic cinema patrons in Peninsular Malaysia. Product placement has been a significant factor in shaping the purchasing decisions of moviegoers from a variety of ethnic backgrounds in Malaysia...
Abstract: This deductive research investigated brand recall effect as a mediator in the relationship between plot-integrated product placement, auditory-stimulated product placement, and the consumer purchase intentions of the multi-ethnic cinema patrons in Peninsular Malaysia. Product placement has been a significant factor in shaping the purchasing decisions of moviegoers from a variety of ethnic backgrounds in Malaysia...
Building awareness for inclusivity through service-learning mass communication projects
*Chew Yuin-Y, Roslina Abdul Latif
Abstract: Inclusivity is not common when it comes to teaching a mix of children that are able-bodied and neurotypical. Toying with this idea coupled with the outcry of parents who have children with special needs but lack resources, the Inclusive Outdoor Classroom (TIOC) was established. TIOC was started in the front yard of the founder of the programme, Anne Sivanathan with a shoestring budget which came from donations. This is where a group of interested and caring parents, a cohort of volunteers, mainly...
Abstract: Inclusivity is not common when it comes to teaching a mix of children that are able-bodied and neurotypical. Toying with this idea coupled with the outcry of parents who have children with special needs but lack resources, the Inclusive Outdoor Classroom (TIOC) was established. TIOC was started in the front yard of the founder of the programme, Anne Sivanathan with a shoestring budget which came from donations. This is where a group of interested and caring parents, a cohort of volunteers, mainly...
The impact of social media advertising features on the purchase intention of the Malay millennial consumer
*Hamimda Agil, Abdul Latiff Ahmad and Arina Anis Azlan
Abstract: Social media is frequently utilised as a platform for marketing and advertising. As such, businesses invest a lot of time, money, and resources in social media advertising. However, there is always a challenge in designing social media advertising that successfully attracts people and motivates them to purchase their brands. This study was undertaken with the objective of gaining a deeper understanding of the impact of social media advertising elements on the purchase...
Abstract: Social media is frequently utilised as a platform for marketing and advertising. As such, businesses invest a lot of time, money, and resources in social media advertising. However, there is always a challenge in designing social media advertising that successfully attracts people and motivates them to purchase their brands. This study was undertaken with the objective of gaining a deeper understanding of the impact of social media advertising elements on the purchase...
Perceptions and engagement of Klang Valley urbanites on COVID-19 PSAs during the pandemic
Suffian Hadi Ayub, Nurul Hanani Omar, Raja Putri Nadiah Raja Ahmad, Khairudin Murad, Suhaimee Saahar@Saabar & *Shifa Faizal
Abstract: Since the start of the COVID-19 pandemic, rampant misinformation about the virus has created large-scale panic and uneasiness among the Malaysian public. In response to this threat, the Malaysian government launched public service announcements (PSAs) on COVID-19 in various media to increase public awareness and knowledge, specifically on recommended solutions. The messages in the PSAs were tailored to underscore the various phases of the pandemic to persuade public...
Abstract: Since the start of the COVID-19 pandemic, rampant misinformation about the virus has created large-scale panic and uneasiness among the Malaysian public. In response to this threat, the Malaysian government launched public service announcements (PSAs) on COVID-19 in various media to increase public awareness and knowledge, specifically on recommended solutions. The messages in the PSAs were tailored to underscore the various phases of the pandemic to persuade public...
The effect of personal locus in media literacy on youth’s interpretation of violent media messages
Leong Wai Kit, *Kho Suet Nie
Abstract: Media literacy is an important factor in determining how an individual internalises media messages which in turn, affect how they view the world. This paper expounds on how personal locus, an element of media literacy, affects the cognitive process of constructing and interpreting violent media messages. The focus of this study is youths between 15 and 19 years old as this age group is deemed the most susceptible to the effect of violent media messages. A total of 21 respondents were selected and...
Abstract: Media literacy is an important factor in determining how an individual internalises media messages which in turn, affect how they view the world. This paper expounds on how personal locus, an element of media literacy, affects the cognitive process of constructing and interpreting violent media messages. The focus of this study is youths between 15 and 19 years old as this age group is deemed the most susceptible to the effect of violent media messages. A total of 21 respondents were selected and...
