Table of Contents

Exploring social media fatigue through WeChat Use: A diary study among university students in Liaoning, China
*Jia Puxiu, Normaliza Abd.Rahim, Nur Haniz Mohd Nor
Abstract: As social media becomes increasingly integrated into everyday communication, the issue of social media fatigue faced by university students is a growing concern. This study empirically examines the primary types of fatigue associated with WeChat use among university students in Liaoning Province, China. It explains how these fatigues intersect and evolve in daily use situations. Through convenience sampling, the study invited 15 university students to participate in a two-week diary study. Thematic analysis reveal that social media fatigue is primarily manifested as information overload, task-oriented use fatigue, and privacy fatigue, and these types...
An examination of the encounter between Blackpink and the People’s Party in Thailand: A visual analysis of the interrelation between cultural heritage and popular culture
Anurak Chandam, *Lin Hui-Wen
Abstract: This study examines the visual framing of Blackpink’s concert at Supachalasai National Stadium in Thailand, a heritage site closely linked to the People’s Party. By combining iconographic and discourse analysis, this research explores how the concert’s visual representation sparked public controversy and discourse. Using Panofsky’s iconographic method, the study identifies symbolic contrasts between the stadium’s architectural heritage and the vibrant pop culture of the concert. These contrasts highlight differing cultural and historical values, emphasising how pop culture events can impact public perceptions of heritage sites. Discourse analysis of...
The five stations of artistry in film narrative: A Sufistic interpretation
*Azrain Arifin
Abstract: This paper proposes a five-stage screenwriting framework inspired by the Sufi stations of knowledge (maqamat), offering an alternative to Western paradigms such as Aristotle’s three-act structure and Field’s screenplay model. Drawing on Islamic spirituality, the study conceptualises the stations of Sharia, Tariqa, Haqiqa, and Ma’rifa as narrative thresholds: Harmony, Beauty, Feel, Truth, and Love. Through comparative textual analysis, the paper examines how these spiritual states manifest cinematically via mise-en-scène, sound design, visual rhythm, and character development. This hybrid methodology not only contributes to the...
SEARCH Journal of Media and Communication Research (SEARCH) 2025 Volume 17 Issue 2 Preliminary
About The Journal
Aims & Scope: The aim of the SEARCH Journal of Media and Communication Research is to promote and enhance research development and debates in the field of media and communication research. It also serves as a forum for researchers and industry players who use research as the frame for social awareness and change. We welcome any submission of manuscripts throughout the year. Authors are invited to submit scholarly works on communication...
Special Issue: 8th International SEARCH Conference 2024 Abstract Proceedings
ABOUT THE JOURNAL
Aims & Scope: The aim of the SEARCH Journal of Media and Communication Research is to promote and enhance research development and debates in the field of media and communication research. It also serves as a forum for researchers and industry players who use research as the frame for social awareness and change. We welcome any submission of manuscripts throughout the year. Authors are invited to submit scholarly works on communication such as International Relations, Media...
The effects of gratification on continuance usage intention among Weibo users: A study in China
Zhou HongFei, *Ng See Kee
Abstract: Given the use of social media platforms that continues to rise worldwide, gratification is considered a key component for social media platforms to engage users. In this regard, social media platforms in China have rapidly increased their number of users and activities, allowing researchers to explore their unique characteristics. However, Weibo, one of China’s most popular social media platforms with millions of active users, has not been thoroughly researched in terms of user satisfaction and intention to continue using the platform. Drawing on the Uses and Gratifications Theory and the Stimulus-Organism-Response, this study investigated...
Meta-synthesising 5G and OTT transformation in radio broadcasting
Intan Soliha Ibrahim, Azhar Abdul Latif, Lorita Angeline, Asmady Idris, Syahruddin Awang Ahmad, Assis Kamu and Mohd Jannatul Firdaus, *Juliana Abdul Wahab
Abstract: A conceptual paper is essential as it is a potent tool for developing theory. However, researchers grapple to plan and write non-empirical articles due to the absence of well-recognised models to direct their creation. Thus, this study reviews the literature through a meta-synthesis method on the 5G and OTT concepts in radio broadcasting. Access to broadcast infrastructure is vital for every radio service. However, the switchover from conventional to digital, as envisaged by the Asia-Pacific Broadcasting Union and International Telecommunication Union, presents both challenges and opportunities for such stations. The saturation of FM frequency...
Concerns and behaviours of the Malaysian public regarding the proposed abolition of retirement pensions
Yuliandre Darwis, Ismail Sualman, *Sufian Hadi Ayub
Abstract: The proposed abolition of the retirement pension system in Malaysia has sparked concerns among the public, influencing their perceptions and behaviours. This study explores these concerns through a focus group discussion, analysing the sentiments, expectations, and reactions of Malaysian citizens. The research aims to understand the factors driving public apprehension, including financial security, economic stability, and trust in alternative retirement schemes. Participants expressed uncertainty about their post-retirement well-being, fearing potential financial burdens without a guaranteed pension. The discussion also revealed differences in...
Social media influencers as cultural intermediaries: Negotiating the Korean Wave in Malaysia
*Nurul Akqmie Badrul Hisham, Abdul Latiff Ahmad, Chang Peng Kee
Abstract: This study examines how social media influencers shape and sustain the Korean Wave (Hallyu) in Malaysia, emphasizing the intersection of mediatization and contemporary youth culture. Drawing on qualitative methods including in-depth interviews with influencers and Korean Embassy representatives as well as netnography of open social media accounts, this research investigates how digital platforms facilitate fan engagement, community-building and cultural learning. Findings show that social media serves as a catalyst for fans to construct their own mediated worlds, while influencers act as vital social agents, filtering information,...
Political cartoons as a means of setting the social and political agenda in Nigeria
Anthony Chigozie Nwachukwu, *Moniza Waheed, Abdul Mua’ti @ Zamri bin Ahmad, Nurul Ain Mohd Hasan
Abstract: While political cartoons play a significant role in shaping public perception and opinion, they have been underutilized in addressing social and political issues in Nigeria. Therefore, this study aims to determine the popularity of political cartoons in Nigeria, identify the most prominent frames among the seven generic frames in Nigerian political cartoons and determine the extent to which political cartons shape public attitudes and perceptions. The study employed qualitative content analysis and in-depth interviews that were guided by the agenda-setting and framing theory. The study identified and analysed 100 political cartoons, published in the Guardian...