Table of Contents
Framing the Sustainable Development Goals in Malaysian Online News
*Sharafa Dauda & Nik Norma Nik Hasan
Abstract: This article uses the News Framing theory to examine how Malaysian online newspapers framed the Sustainable Development Goals (SDGs), a universal set of development targets seeking to end poverty, protect the planet, and ensure prosperity for all. This aligns with the 11th Malaysia Plan (2016-2020) and research already shows that Malaysians exhibit an...
Abstract: This article uses the News Framing theory to examine how Malaysian online newspapers framed the Sustainable Development Goals (SDGs), a universal set of development targets seeking to end poverty, protect the planet, and ensure prosperity for all. This aligns with the 11th Malaysia Plan (2016-2020) and research already shows that Malaysians exhibit an...
Shared Causal Theories about Film Violence and Violent Behaviour: Findings from Young Malaysian Indians
Ramachandran Ponnan, *Antoon De Rycker, Yang Lai Fong & Mohammad Abeer Syed
Abstract: Film is an essential part of the fabric of Indian communities, also in Malaysia. Local media and social commentary frequently argue that film violence causes violent or aggressive behaviour, especially among Malaysian Indian youths. This article examines to what extent the young Indian filmgoers themselves subscribe to this view. The research approach consists...
Abstract: Film is an essential part of the fabric of Indian communities, also in Malaysia. Local media and social commentary frequently argue that film violence causes violent or aggressive behaviour, especially among Malaysian Indian youths. This article examines to what extent the young Indian filmgoers themselves subscribe to this view. The research approach consists...
The Use and Effectiveness of Facebook in Small-Scale Volunteer Organisation for Refugee Children’s Education in Malaysia
*Sahar Shekaliu, Siti Ezaleila Mustafa, Hamedi M. Adnan & Jarret Guajardo
Abstract: How is a small-scale volunteer organization in Malaysia utilizing Facebook to engage the Malaysian public in volunteer work for refugee children’s education? This paper addresses this question by investigating the social media use of “Let’s Tutor a Refugee Child”. By using quantitative content analysis and social media analytics, this study analyzes the Facebook...
Abstract: How is a small-scale volunteer organization in Malaysia utilizing Facebook to engage the Malaysian public in volunteer work for refugee children’s education? This paper addresses this question by investigating the social media use of “Let’s Tutor a Refugee Child”. By using quantitative content analysis and social media analytics, this study analyzes the Facebook...
The Effects of Experiential Learning on Teaching Perception and Learning Approaches among Public Relations Students
*Teoh Hee Chong & Yap Teng Teng
Abstract: The public relations practice in Malaysia has received criticism for not reaching the level of sophistication and development of its overseas counterparts. In view of this, higher education institutions that offer public relations courses in Malaysia have continuously been involved in efforts to improve the occupational standing and prestige of the public relations...
Abstract: The public relations practice in Malaysia has received criticism for not reaching the level of sophistication and development of its overseas counterparts. In view of this, higher education institutions that offer public relations courses in Malaysia have continuously been involved in efforts to improve the occupational standing and prestige of the public relations...
Images Of Crisis On Television: National Media Approaches To European Identity-Making
*Irene Photiou, Lambrini Papadopoulou & Theodora A. Maniou
Abstract: The clash between European and national identities has generated an ongoing debate in the European Union, which usually peaks in times of crises. Such a crisis occurred in June-July 2015 when Greece experienced a fresh culmination of its ongoing financial and socio-political stalemate. The negotiations between the Greek government and the EU administration...
Abstract: The clash between European and national identities has generated an ongoing debate in the European Union, which usually peaks in times of crises. Such a crisis occurred in June-July 2015 when Greece experienced a fresh culmination of its ongoing financial and socio-political stalemate. The negotiations between the Greek government and the EU administration...
Enhancing The Effectiveness Of Tobacco Package Warning Labels: An Elaboration Likelihood Perspective
Tunu Nkunya, *Thinavan a/l Periyayya & Santhidran a/l Sinappan
Abstract: Graphic health warning on cigarette packages is the latest initiative to encourage cessation and reduce smoking uptake, nevertheless, it is not clear on how effective this approach can inform and change smoking behavior. The role of recipient factors influencing the processing of anti-smoking messages on cigarette packs is also unclear. This paper attempts to investigate...
Abstract: Graphic health warning on cigarette packages is the latest initiative to encourage cessation and reduce smoking uptake, nevertheless, it is not clear on how effective this approach can inform and change smoking behavior. The role of recipient factors influencing the processing of anti-smoking messages on cigarette packs is also unclear. This paper attempts to investigate...
The Fading Batek: Problematizing The Decline Of Traditional Tattoos In The Philippine Cordillera Region
F.P.A. Demeterio III
Abstract: This paper builds on the findings established by an earlier paper, entitled “The Traditional Tattoos of the Philippine Cordillera Region: a Study on their Differences in Appearances, Causes and Discursive Strengths,” written by the author together with his research team and was published in Volume 8, Number 2 of SEARCH Journal. The previous paper was a synchronic...
Abstract: This paper builds on the findings established by an earlier paper, entitled “The Traditional Tattoos of the Philippine Cordillera Region: a Study on their Differences in Appearances, Causes and Discursive Strengths,” written by the author together with his research team and was published in Volume 8, Number 2 of SEARCH Journal. The previous paper was a synchronic...
“We Spoke Different Languages, Yet We Sang The Same Song”: An Analysis Of Multiculturalism In Ola Bola
Kavita Maheendran
Abstract: This study explores the portrayal of multiculturalism in the film, Ola Bola. In addition, the study also investigates the success behind the movie . The content analysis methodology based research utilised Structuralist Film Theory to write the analysis. Besides analysing the film, the researcher also analysed blogs and online portals to gather opinions from various perspectives. From the findings, a total of...
Abstract: This study explores the portrayal of multiculturalism in the film, Ola Bola. In addition, the study also investigates the success behind the movie . The content analysis methodology based research utilised Structuralist Film Theory to write the analysis. Besides analysing the film, the researcher also analysed blogs and online portals to gather opinions from various perspectives. From the findings, a total of...
The Sister, The Puppet, and The First Female PM: How Gender Stereotypes in Thai Politics are Generated in the Press
*Lanchukorn Sriwimon & Pattamawan Jimarkon Zilli
Abstract: As the number of female political leaders and heads of states, worldwide increases, Asian female politicians and national leaders have been stereotyped as being ‘political dynastic leaders’. This paper aims to contribute to the growing body of literature and the existing knowledge on the area of gender, politics, and media by taking former Prime Minister Yingluck Shinawatra...
Abstract: As the number of female political leaders and heads of states, worldwide increases, Asian female politicians and national leaders have been stereotyped as being ‘political dynastic leaders’. This paper aims to contribute to the growing body of literature and the existing knowledge on the area of gender, politics, and media by taking former Prime Minister Yingluck Shinawatra...
Forum Theatre as a Behavior Change Strategy: Qualitative Findings from Moral Education Class
*Nadarajan Thambu & Muhammad Hasbi Abdul Rahman
Abstract: This paper examines the use of a Forum Theatre technique in Moral Education class in secondary schools. Forum Theatre was used as a teaching technique for Moral Education in this study. Forum Theater techniques require students to be actively involved in the process of writing the script, and the dialogue, and be involved in the forum, acting and expressing ideas. This experiential...
Abstract: This paper examines the use of a Forum Theatre technique in Moral Education class in secondary schools. Forum Theatre was used as a teaching technique for Moral Education in this study. Forum Theater techniques require students to be actively involved in the process of writing the script, and the dialogue, and be involved in the forum, acting and expressing ideas. This experiential...
