Table of Contents

Online Health Information Seeking among Malaysian Women: Technology Acceptance Model Perspective
*Ashraf Sadat Ahadzadeh & Saeed Pahlevan Sharif
Abstract: Although there are studies on Internet usage for searching health information based on Technology Acceptance Model, research about women looking for health information is still scant in spite of the fact that women are dominant Internet users in terms of health information. The objective of the study is to examine the influence of perceived ease of use, perceived usefulness...
Framing the Cow-Head Protest: A Comparative Analysis of The Star and Malaysiakini
*Yang Lai Fong & Leong Wai Kit
Abstract: The last few years have seen a number of religious and ethnic tensions in Malaysia, which continue to impact the lives of Malaysians from all walks of life. Furthermore, religion, ethnicity and related issues have always been a difficult area for reporting in multicultural societies. Framing analysis allows researchers to examine the roles of the media in the development of social and...
Information sharing on Facebook by Alone, Single and Lonely Female Users
Yeslam Al-Saggaf
Abstract: The aim of this study was to determine whether Loneliness, Relationship Status and Profile Image are related to self-disclosure of Sensitive and Non-Sensitive Information on Facebook. To this end, 269 personal profiles of women who reported being Lonely and 269 profiles of women who reported not being Lonely were analyzed. Sensitive Information was analyzed...
The Traditional Tattoos of the Philippine Cordillera Region: A Study on their differences in Appearance, Causes and Discursive Strengths
Janette P. Calimag, Reynele Bren G. Zafra, Lady Aileen G. Ambion & *F.P.A. Demeterio III
Abstract: This paper attempts to investigate the historical culture and practice of traditional tattooing in the Philippine Cordillera region by synoptically looking at them in the context of the eight major ethnolinguistic groups in this said region, namely: 1) the Ibaloy, 2) Kankana-ey, 3) Ifugao, 4) Bontok, 5) Southern Kalinga, 6) Northern Kalinga, 7) Itneg, and 8) Isneg. This paper is premised...
A Test of Technology Acceptance Model in the Use of Social Media among PR Practitioners in Nigeria
*Mukhtar El-Kasim & Syed Arabi Idid
Abstract: Many public relations scholars believed that, the emergence of social media has accentuated the public relations practice in recent times. Social media provides public relations practitioners opportunities for creating, sharing, posting, documenting as well as interacting communication content on the net between organizations and their key public members...
Framing Diplomatic Relations: A Comparative Analysis of Malaysian and Chinese Newspapers Coverage of Najib’s Visit to China
*Teoh Yong Chia, Yang Lai Fong & David Hock Jin NEO
Abstract: News media play an important role in diplomacy. Hence, when dealing with diplomatic relations, a question of how these media portray the messages of their countries’ leaders is the major concerns of this study. The news coverage of Najib’s visit to China is examined comparatively across Malaysian and Chinese newspapers. By employing framing as the theoretical framework...
Journalism Education in Bangladesh: In Search for An Integrated Curricula Framework
*Mohammad Sahid Ullah & Rawshon Akhter
Abstract: This article is concerned with a lack of an agreed framework for the curriculum of journalism education in Bangladesh. Starting from the want of any agreement between educators and professionals, which has hindered its journalism education as a mature discipline in Western higher education, the article argues that a lack of agreed values and beliefs about the journalism profession itself still persists in Bangladesh. Examining the existing...
The Socialization of Hijab Culture among Malaysian Media Consumers
*Nurzihan Hassim, Md Sidin Ahmad Ishak & Shahreen Mat Nayan
Abstract: Veiling or wearing the hijab is a practice of Islamic faith. As a Muslim country, the progressive socio-political and economic landscape in Malaysia prescribed predominantly Malay women as proponents of the hijab in various communication channels. In this study, the identity of Malay-Muslim women is explored through representations of the hijab...
Colonial Cosmopolitanism of the Peranakan World Seen in the Grave Art of Bukit Brown Cemetery
David Hock Jin NEO
Abstract: This paper will attempt to construct and explore the colonial cosmopolitanism of the Peranakan world up to the turn of the 20th century, particularly through the material culture and aesthetics of the Straits Chinese tombs at Bukit Brown Cemetery (Singapore). The unique grave art found at Bukit Brown displays the most cosmopolitan features and influences...
The Representation of Government Agencies in the Health Debates on Radio Frequency (RF) Exposure in Malaysia
*Prasana Rosaline Fernandez, Surinderpal Kaur & Ng Kwan Hoong
Abstract: Government departments and agencies are an important stakeholder group in risk communication specifically on environmental risks as they are directly involved in the implementation of guidelines and policies and in the communication of relevant initiatives to the public. Entrusted with policy-making and legislative powers, they therefore play a crucial role in the rising health debates...