Table of Contents
Mirror, mirror on the wall, who’s the fairest ‘hunk’ of them all? Negotiating a masculine notion of skin whitening for Malaysian men
*Huey Fen Cheong & Surinderpal Kaur
Abstract: The increase in the number of men who have become more meticulous about their grooming and appearance, also known as metrosexuals, indicates that the beauty industry no longer focuses on females alone. While metrosexuality is making its presence felt in society, the increased sales of male fairness creams particularly in the East reveals another trend, male skin...
Abstract: The increase in the number of men who have become more meticulous about their grooming and appearance, also known as metrosexuals, indicates that the beauty industry no longer focuses on females alone. While metrosexuality is making its presence felt in society, the increased sales of male fairness creams particularly in the East reveals another trend, male skin...
Exploring viewer experiences with sageuk K-dramas from a parasocial relations perspective
*Nurzihan Hassim, Sheila Yvonne Jayasainan & Nur Leila Khalid
Abstract: The formulaic content of Korean dramas or K-dramas, particularly from the resurging sageuk genre that integrates elements of history with modern twists of romance, has become more salient with viewers who find agency and opportunities for shared voices. This paper explores the significance of characters presented in sageuk K-dramas in shaping societal roles...
Abstract: The formulaic content of Korean dramas or K-dramas, particularly from the resurging sageuk genre that integrates elements of history with modern twists of romance, has become more salient with viewers who find agency and opportunities for shared voices. This paper explores the significance of characters presented in sageuk K-dramas in shaping societal roles...
Expressions of hatred and the formation of spiral of anxiety on social media in Indonesia
Iswandi Syahputra
Abstract: In Indonesia, expressions of hatred on Twitter are initially understood as a manifestation of freedom of speech in the current democratic era. Subsequently, such expressions have been exploited as a means of conducting a smear campaign during Indonesia’s 2012 Regional Election, 2014 Presidential Election, and 2017 Jakarta Gubernatorial Election. This study found...
Abstract: In Indonesia, expressions of hatred on Twitter are initially understood as a manifestation of freedom of speech in the current democratic era. Subsequently, such expressions have been exploited as a means of conducting a smear campaign during Indonesia’s 2012 Regional Election, 2014 Presidential Election, and 2017 Jakarta Gubernatorial Election. This study found...
A content analysis of appeals in food advertisements for children on online tv streaming
*Belinda Fong Chong Lynn & Izzal Asnira Zolkepli
Abstract: The increasing number of obese children has doubled over the past two decades and represents a major public health problem everywhere in the world. This problem is escalated with easy Internet access, where online TV programming with unrestrained food advertisements are easily available to children. Recognising the increasing purchasing power of children, food marketers
Abstract: The increasing number of obese children has doubled over the past two decades and represents a major public health problem everywhere in the world. This problem is escalated with easy Internet access, where online TV programming with unrestrained food advertisements are easily available to children. Recognising the increasing purchasing power of children, food marketers
Mindfulness: Exploring visitor and communication factors at Penang heritage sites
*Tan Poh Ling, Shuhaida Md. Noor, Hasrina Mustafa & Shaian Kiumarsi
Abstract: The mindfulness framework has been suggested as useful in explaining tourist learning, understanding and satisfaction. Mindfulness refers to the state of being aware and attentive of one’s environment and self while at the same time being able to suspend preconceived ideas and judgements to process new information. This study revisits the two categories...
Abstract: The mindfulness framework has been suggested as useful in explaining tourist learning, understanding and satisfaction. Mindfulness refers to the state of being aware and attentive of one’s environment and self while at the same time being able to suspend preconceived ideas and judgements to process new information. This study revisits the two categories...
Duterte’s image building in the 2016 Philippine presidential debates
Orville B. Tatcho
Abstract: Debates are an interesting platform for image building given that they are only partially controlled by the candidates. This study looks into how the then President-elect Rodrigo Duterte harnessed the potential of the 2016 Philippine presidential debates for image building. The objectives of the study were to explain the role of mediation in Duterte’s image building...
Abstract: Debates are an interesting platform for image building given that they are only partially controlled by the candidates. This study looks into how the then President-elect Rodrigo Duterte harnessed the potential of the 2016 Philippine presidential debates for image building. The objectives of the study were to explain the role of mediation in Duterte’s image building...
Social media privacy and the law: Perspectives from Malaysian and UK consumers
*Jason J Turner & Puteri Sofia Amirnuddin
Abstract: The aims of this study are two-fold: firstly to investigate the perspectives of individuals from Malaysia and the UK to understand their views of responsibility and areas of concern about social media in the context of their respective countries and secondly, to examine the role that the law has to play in protecting an individual within the context of social media privacy...
Abstract: The aims of this study are two-fold: firstly to investigate the perspectives of individuals from Malaysia and the UK to understand their views of responsibility and areas of concern about social media in the context of their respective countries and secondly, to examine the role that the law has to play in protecting an individual within the context of social media privacy...
Adopting masculine traits to get ahead – An exploratory study of Malaysian female & male public relations practitioners’ job role & organisational position disparities
Chuan Tek Pheung
Abstract: This study explores the disparities in the job-role enactments and promotion opportunities of Malaysian female and male public relations practitioners, and the adoption of masculine traits by female practitioners to counter the male-biased and masculine-centric organisational glass ceiling. The significant contrast of a female majority PR industry and a mainly...
Abstract: This study explores the disparities in the job-role enactments and promotion opportunities of Malaysian female and male public relations practitioners, and the adoption of masculine traits by female practitioners to counter the male-biased and masculine-centric organisational glass ceiling. The significant contrast of a female majority PR industry and a mainly...
Debating vernacular school system in Malaysia: A comparative analysis of multi-lingual local newspapers
*Ong Sheau Wen & Ihediwa Samuel Chibundu
Abstract: The vernacular school system in Malaysia has long been controversial, with national integration a focal point. Oftentimes, the range of voices over issue definition and interpretation is linked to a process of inter-ethnic negotiation and contestation with media becoming an important platform for public debate. Building on the notion that media framing has important implications...
Abstract: The vernacular school system in Malaysia has long been controversial, with national integration a focal point. Oftentimes, the range of voices over issue definition and interpretation is linked to a process of inter-ethnic negotiation and contestation with media becoming an important platform for public debate. Building on the notion that media framing has important implications...
Convergence of visual interpretation through collective practices of masculinity in a Malaysian televised show
*Uma Rani A Rethina Velu & Surinderpal Kaur
Abstract: A televised show is much more than a mere tool of entertainment especially when it concerns concepts such as gender and masculinity. The dynamics of a television scene can articulate different discourses of masculinity within the interplay of its visual processes. These visual processes could create meanings that either reinforce or challenge societal notions of...
Abstract: A televised show is much more than a mere tool of entertainment especially when it concerns concepts such as gender and masculinity. The dynamics of a television scene can articulate different discourses of masculinity within the interplay of its visual processes. These visual processes could create meanings that either reinforce or challenge societal notions of...