Taylor's FSLM Journals

Table of Contents

Journalism matters more in a pandemic (Industry op-ed)
Kamarul Bahrin Haron
Abstract: The global and local media industry has been hit hard by the fast-growing new digital technology and big internet platforms even before the COVID-19 pandemic. Many media organisations have gone under, and thousands of journalists have lost their jobs in many countries. The economic constraints brought by COVID-19 locking down daily life including business and trade compounded a situation already dire…
Happiness, demographic variables, and self-perception as predictors of job satisfaction among factory employees in Malaysia
*Aini Maznina A. Manaf,  Tengku Siti Aisha Tengku Azzman & Syed Arabi Idid
Abstract: In general, job satisfaction is a primary concern of managers in organisations. The general belief that “a happy employee is a productive employee” often prompts managers to prioritise employee satisfaction at work. The importance of employee job satisfaction in the workplace has led to many studies in this area. Nevertheless, no conclusive findings have been…
Institutionalising and managing corporate reputation through leadership communication in leading government-linked media companies
Zainal Arifin Md Tahir, *Zulhamri Abdullah, Nurul Ain Mohd Hasan & Syed Agil Alsagoff
Abstract: With the Malaysian government having a direct controlling stake, government-linked media companies (GLMCs) are deemed to be more exposed to political influence or state intervention compared to private media corporations. Conceivable linkages as such may negatively impact the credibility and accountability as well as contribute to other reputational challenges that media companies already face. In sustaining or improving corporate reputation, highlighting…
Discursive techniques and cultural value manifestation in the TV commercials of Arab mobile telecommunication companies
Abd El-Basit A. H. Mahmoud
Abstract: The discourse analysis of advertisements is increasingly growing in many cultures. Yet few studies have attempted to analyse such discourse in the Arab culture. This study attempts to explore how cultural values manifest in the TV commercials (TVCs) of Arab mobile telecommunication companies and to investigate the linguistic feature as well as discursive and social practices of…
Humour in TV advertisement: Its effects on the buying preferences of university students
Kemberly Ann S. Adalon, Mary Grace J. Bagsican, Charmine Marie A. Jamis, Apple May G. Valerio & *Ramir Philip Jones V. Sonsona
Abstract: Advertising executives and marketers employ many strategies to encourage and persuade the audience to take action or even continue to buy certain products. One of the forms of advertising that is commonly applied in reaching a comprehensive coverage is humour. The primary purpose of this study is to identify the presence of humour in TV food advertisements and how it produces the desirable effects in persuading university students…
Gaining public support: Framing of esports news content in the COVID-19 pandemic
*Rustono Farady Marta, Kenn Lazuardhi Syarnubi, Changsong Wang, Ignatius P. Cahyanto, Rizki Briandana & Muhamad Isnaini
Abstract: The internet transcends time and space providing dynamic opportunities for communication during the COVID-19 pandemic, which bodes well for the practice of physical distancing in most countries worldwide. Sports fans and players, affected by the cancellation of physical tournaments started shifting to virtual gaming tournaments and esports as the most viable alternative. In this context, sports-related news media outlets in Indonesia have paid more attention to esports and its related events. This research aims to examine the different perspectives of esports as reported by three selected online news portals…
Testing normative journalism models in the United States and Malaysia
*Moniza Waheed & Lea Hellmueller
Abstract: Journalism is a vital part of public opinion formation in democratic countries. While ample studies exist in developed nations such as the United States, not much is known on developing nations such as Malaysia. Therefore, this study aims to compare the extent to which the normative models of journalism materialise in news reports from the United States and Malaysia. Using the six normative models of journalism (watchdog, loyal facilitator, interventionist, service, civic, and infotainment) as a theoretical framework, a quantitative content…
Gender role portrayals in online advertising: A Malaysian case study
Nafisa Shamim & *Nurzihan Hassim
Abstract: This study attempts to bridge the knowledge gap about shifts in gender role portrayals in Malaysian advertisements, specifically online advertising. Previous studies have indicated that gender role stereotyping is found to be prevalent in the following gender categories of the primary character, in terms of age, voice over, setting, occupational role, and product. Following a review of gender stereotyping in ads by the Advertising Standards Authority (ASA) in December 2018, ads cannot include gender stereotypes that are likely to cause harm or serious or widespread offence. To determine the extent of adherence…
Epidemiology of epidemics in India
*Roslina Abdul Latif & Nur Haniz Mohd Nor
Abstract: In the recent wake of the novel coronavirus outbreak, countries around the world have suffered greatly in terms of economy, health, and loss of lives. To date (5 July 2021), there have been more than 184,562,051 cases, with 3,993,319 deaths and around 168,907,181 recoveries. Not a single country has been spared; India included with 30.5 million cases, 402,000 deaths and 29.7 million recoveries. India is a vast country that has undergone and survived the onslaught of many viruses and epidemics. From the Black Death, Blue Death, Severe Acute Respiratory Syndrome (SARS), dengue and chikungunya fever, meningococcal disease, Japanese encephalitis (JE), avian influenza, Nipah virus and now…