Table of Contents
Emotional Arousal Drives Virality: An Exploratory Study on the Social Sharing of Domestic Political Videos by Malaysian Urban Internet Users
Hardip Singh Rekhraj & *Sheila Yvonne Jayasainan
Abstract: This exploratory study endeavours to investigate human emotions as a probable determinant of virality on online social networking sites, specifically during the campaigning period of the 13th Malaysian General Election (GE) (3 April – 4 May 2013). While numerous studies have been dedicated to unfolding the contributing factors of online virality, this research focuses on...
Abstract: This exploratory study endeavours to investigate human emotions as a probable determinant of virality on online social networking sites, specifically during the campaigning period of the 13th Malaysian General Election (GE) (3 April – 4 May 2013). While numerous studies have been dedicated to unfolding the contributing factors of online virality, this research focuses on...
Customer Perception of Corporate Communication via Weblogs: A Case Study on a Budget Airline
*Cheah Shu Xu, G. V. Nair, P. Thinavan & Vincent Wee Eng Kim
Abstract: It is evident that the advent of new media has transformed the way corporations communicate with their stakeholders. Stakeholder engagement using weblogs, Facebook, Twitter and others are now the norm rather than the exception. Current research bears evidence that several businesses such as the airlines and hotel industry are using weblogs...
Abstract: It is evident that the advent of new media has transformed the way corporations communicate with their stakeholders. Stakeholder engagement using weblogs, Facebook, Twitter and others are now the norm rather than the exception. Current research bears evidence that several businesses such as the airlines and hotel industry are using weblogs...
A Comparative Analysis on Hijab Wearing in Malaysian Muslimah Magazines
Nurzihan Hassim
Abstract: This paper examines the renewed perception of Muslim women through the attributes of two Malaysian Muslimah (female Muslim) magazines. Through the years, Islamic magazines have evolved but the objective to enrich Muslim women with religious knowledge is inextricably maintained. An example is Nur, a popular monthly magazine with a focus...
Abstract: This paper examines the renewed perception of Muslim women through the attributes of two Malaysian Muslimah (female Muslim) magazines. Through the years, Islamic magazines have evolved but the objective to enrich Muslim women with religious knowledge is inextricably maintained. An example is Nur, a popular monthly magazine with a focus...
Framing the Malaysian Brain Drain: A Comparison between the Reporting Styles of The Star Online vs Malaysiakini
Winston Lim Teng Liang
Abstract: The brain drain phenomenon, otherwise known as human capital flight or human capital outflow, is an issue widely covered by both the mainstream and the alternative media. A 2011 World Bank report stated that Malaysians residing overseas are likely to have reached one million in 2010, a third of this figure (approximately 335,000) estimated as a result...
Abstract: The brain drain phenomenon, otherwise known as human capital flight or human capital outflow, is an issue widely covered by both the mainstream and the alternative media. A 2011 World Bank report stated that Malaysians residing overseas are likely to have reached one million in 2010, a third of this figure (approximately 335,000) estimated as a result...
Fat Stigmatisation in Slimming Advertisements in Malaysia
*Emily Lau Kui Ling & Zuraidah Mohd. Don
Abstract: Much is known about the Western female body. In a non-Western context, such as Malaysia, it remains relatively unexplored. This paper explores the representation of the female body in the Malaysian context. For this purpose, a corpus of slimming advertisements was collected over an eighteen-month period (July 2007 - December 2008) from The Star, one ofMalaysia's leading...
Abstract: Much is known about the Western female body. In a non-Western context, such as Malaysia, it remains relatively unexplored. This paper explores the representation of the female body in the Malaysian context. For this purpose, a corpus of slimming advertisements was collected over an eighteen-month period (July 2007 - December 2008) from The Star, one ofMalaysia's leading...
lndrani Kopal: A Case Study of Video Journalism as Gendered Leadership
*Roslina Abdul Latif & Badrul Redzuan Abu Hassan
Abstract: To a certain degree, narratives of gendered leadership in a post-colonial nation like Malaysia have not always been accessible to the members of this multiethnic society. Gendered leadership discourses have been disseminated seemingly,through concerted efforts between gender-sensitive organisations such as the Ministry of Women, Family and Community Development, resulting in the identification, promotion and recognition of new...
Abstract: To a certain degree, narratives of gendered leadership in a post-colonial nation like Malaysia have not always been accessible to the members of this multiethnic society. Gendered leadership discourses have been disseminated seemingly,through concerted efforts between gender-sensitive organisations such as the Ministry of Women, Family and Community Development, resulting in the identification, promotion and recognition of new...
Relationship between Internet Usage and Positive Youth Development in Malaysia
*Toktam Namayandeh Joorabchi, Md. Salleh Hj. Hassan & Mohd Nizam Osman
Abstract: Internet usage has noticeably increased in importance in people's daily life. This study applied the Uses and Gratification theory framework to understand Internet usage among students. The objective of this study is to investigate the relationship between Internet usage and dimensions of Positive Youth Development (PYD). This study also looks at the mediating role of lnternet usage...
Abstract: Internet usage has noticeably increased in importance in people's daily life. This study applied the Uses and Gratification theory framework to understand Internet usage among students. The objective of this study is to investigate the relationship between Internet usage and dimensions of Positive Youth Development (PYD). This study also looks at the mediating role of lnternet usage...
Role and Impact of Enterprise Resource Planning (ERP) System in the Broadcasting Industry
*Mahadevan Supramaniam & Ramachandran Ponnan
Abstract: Integrated Information systems such as Enterprise Resource Planning (ERP) offer distinct advantages for the broadcasting industry by lowering operating costs, increasing productivity rate, reducing cycle times and increasing customer satisfaction. But the lack of empirical evidence that an integrated enterprise system will positively impact broadcasting...
Abstract: Integrated Information systems such as Enterprise Resource Planning (ERP) offer distinct advantages for the broadcasting industry by lowering operating costs, increasing productivity rate, reducing cycle times and increasing customer satisfaction. But the lack of empirical evidence that an integrated enterprise system will positively impact broadcasting...
The Research Imperative in the Evolving Environment of Public Universities in Malaysia
*Parvinder Kaur Hukam Singh, Thavamalar Thuraisingam, Vikneswaran Nair & Maya Khemlani David
Abstract: The importance of original scholarship as proposed by Humboldt has shaped the research mission in universities worldwide. Universities in Malaysia which are the pivotal organisations of a knowledge society are mandated to fulfill the aspiration of the government for Malaysia to be a regional and international education hub. To meet this challenge, organised research...
Abstract: The importance of original scholarship as proposed by Humboldt has shaped the research mission in universities worldwide. Universities in Malaysia which are the pivotal organisations of a knowledge society are mandated to fulfill the aspiration of the government for Malaysia to be a regional and international education hub. To meet this challenge, organised research...
‘Dog Whistle Journalism’ of Racialising Myanmar Refugees
Yeoh Pei Lee
Abstract: The journalistic practice of representing refugees is commonly performed by erecting symbolic boundaries that depict their differences from the dominant group. The castigation of such symbolic marking enables how new racism is understood, formed, and naturalised. This expansive contemporary notion of racism locates minority groups as socially...
Abstract: The journalistic practice of representing refugees is commonly performed by erecting symbolic boundaries that depict their differences from the dominant group. The castigation of such symbolic marking enables how new racism is understood, formed, and naturalised. This expansive contemporary notion of racism locates minority groups as socially...
