Taylor's FSLM Journals

Table of Contents

Gaining public support: Framing of esports news content in the COVID-19 pandemic
*Rustono Farady Marta, Kenn Lazuardhi Syarnubi, Changsong Wang, Ignatius P. Cahyanto, Rizki Briandana & Muhamad Isnaini
Abstract: The internet transcends time and space providing dynamic opportunities for communication during the COVID-19 pandemic, which bodes well for the practice of physical distancing in most countries worldwide. Sports fans and players, affected by the cancellation of physical tournaments started shifting to virtual gaming tournaments and esports as the most viable alternative. In this context, sports-related news media outlets in Indonesia have paid more attention to esports and its related events. This research aims to examine the different perspectives of esports as reported by three selected online news portals...
Testing normative journalism models in the United States and Malaysia
*Moniza Waheed & Lea Hellmueller
Abstract: Journalism is a vital part of public opinion formation in democratic countries. While ample studies exist in developed nations such as the United States, not much is known on developing nations such as Malaysia. Therefore, this study aims to compare the extent to which the normative models of journalism materialise in news reports from the United States and Malaysia. Using the six normative models of journalism (watchdog, loyal facilitator, interventionist, service, civic, and infotainment) as a theoretical framework, a quantitative content...
Gender role portrayals in online advertising: A Malaysian case study
Nafisa Shamim & *Nurzihan Hassim
Abstract: This study attempts to bridge the knowledge gap about shifts in gender role portrayals in Malaysian advertisements, specifically online advertising. Previous studies have indicated that gender role stereotyping is found to be prevalent in the following gender categories of the primary character, in terms of age, voice over, setting, occupational role, and product. Following a review of gender stereotyping in ads by the Advertising Standards Authority (ASA) in December 2018, ads cannot include gender stereotypes that are likely to cause harm or serious or widespread offence. To determine the extent of adherence...
Epidemiology of epidemics in India
*Roslina Abdul Latif & Nur Haniz Mohd Nor
Abstract: In the recent wake of the novel coronavirus outbreak, countries around the world have suffered greatly in terms of economy, health, and loss of lives. To date (5 July 2021), there have been more than 184,562,051 cases, with 3,993,319 deaths and around 168,907,181 recoveries. Not a single country has been spared; India included with 30.5 million cases, 402,000 deaths and 29.7 million recoveries. India is a vast country that has undergone and survived the onslaught of many viruses and epidemics. From the Black Death, Blue Death, Severe Acute Respiratory Syndrome (SARS), dengue and chikungunya fever, meningococcal disease, Japanese encephalitis (JE), avian influenza, Nipah virus and now...
Insights into social media users’ motives for sharing unverified news
*Tengku Elena Tengku Mahamad, Nur Syafiqah Ambran, Nur Aziemah Mohd Azman, Daina Bellido de Luna
Abstract: “Fake news” is a fairly recent term. However, literature demonstrates that the dissemination of fake news on social media has increased over recent years. While existing studies have mostly looked at fake news detection, research on the motives behind why people share fake news has been limited especially during the COVID-19 pandemic...
The influence of celebrity endorser characteristics on brand image: A case study of Vivo
*Tak-Jie Chan and Deenesha Selvakumaran, Izian Idris, Nor Azura Adzharuddin
Abstract: The use of celebrity endorsement in advertising and branding has set a global trend and proven to be a winning strategy in building a favourable image of a corporation. Although numerous brands have adopted this trend, it appears to be more common in the telecommunication industry as corporations that face numerous market challenges and competition employ this particular strategy to stand out amongst rivals...
A bibliometric analysis on the influence of social media during the COVID-19 pandemic
*Jen Ling Gan, Aqilah Yaacob, Roslina Abdul Latif
Abstract: There is limited literature that discusses the trends of social media during the COVID-19 pandemic. This bibliometric analysis aims to evaluate the global research growth on “social media and COVID-19” by analysing related publications in the Scopus database. The objectives are to examine the research trends related to social media and COVID-19 as well as details of co-authorship, leading institutions and countries, top scholars, and leading author keywords...
Typology of vaccine refusals on Facebook in Malaysia
*Wan Norshira Wan Mohd Ghazali, Hamidah Idris, Shafizan Mohamed, Nur Shakira Mohd Nasir
Abstract: Vaccine success stories in eradicating infectious diseases such as smallpox and polio have long been acknowledged. However, the function of vaccines is not widely known currently as these diseases are low profile. Studies have shown that social media users have always disseminated the harmful effects of vaccines on health without referring to valid and credible sources. This has led to an increase in anti-vaccine sentiment among the public and contributed to vaccine refusal around the...
Mashal Khan case: A comparative analysis of newspaper editorials
*Ali Ab Ul Hassan, Hamid Iqbal, Hina Fazal, Leong Wai Kit
Abstract: The Mashal Khan case was reported in leading newspapers like The News, Dawn and The Nation, which are the mainstream English-language newspapers of Pakistan. The editorial treatment of the brutal killing of Mashal Khan forms the basis of this research. During a one-year timeframe (April 13, 2017 – April 13, 2018), a total of 34 editorials were published in these newspapers on the Mashal Khan case. The research methodology used in this study was content analysis while purposive sampling was used for data collection...
Female leadership communication styles from the perspective of employees
Joyce Cheah Lynn-Sze
Abstract: The effectiveness of a leader is assessed by his or her ability to communicate a vision, goals, strategy and set of attitudes that will gain support and traction. It demands women leaders to use powerful communication styles to assertively motivate, inspire and influence. Many research claim that even when women have the necessary skills and abilities to effectively lead an organisation, they may still have difficulty convincing others of their leadership potential...