*Ong Choon Hoong, Faridah Ibrahim, Norzita Yunus, Kho Suet Nie
Abstract: This study examines the frame building process of traditional print media in Malaysia on the issue of Sales and Services Tax (SST 2.0) within the Malaysian context. The researchers conducted a quantitative content analysis to study 307 articles from four selected newspapers: New Straits Times (NST), The Star (TS), Berita Harian (BH), and Utusan Malaysia (UM), for two months (August and September 2018)...