Table of Contents

Antecedents of Facebook e-purchasing site and Social CRM: A Structural Equation Modeling from the customers’ perspectives
*Chinedu Eugenia Anumudu, Felix Chuks Ogbomeh, Megat Al Imran Yasin
Abstract: Social Customer Relationship Management (Social CRM) is gaining ground globally, especially in this era that demands cashless transactions for promoting social commerce and reducing the spread of COVID-19. However, in some emerging nations like Nigeria, Social CRM via Facebook from the customer’s perspective has not been researched widely. Therefore, this study aims to evaluate the antecedents of Facebook e-purchasing site and Social CRM...
Analysis of conflict: Online media coverage of the St. Lidwina Church incident
*Veronika, Bherta SE Murtiningsih
Abstract: News about religious intolerance in Indonesia lacks the appropriate nuances to minimise and resolve conflicts. Further, unbalanced coverage can have an impact on conflicts that recur. One of the events that attracted widespread attention in Indonesia was the St. Lidwina Church incident in Yogyakarta. This study used the perspective of peace journalism from McGoldrick and Lynch and applied the framing method from Entman to look at the exaggeration of certain aspects of....
Film censorship in Malaysia: Key issues and challenges of the system
*Simon Wood, Saw Tiong Guan, Magesan R. Ayavoo
Abstract: The Malaysian film censorship system is “state-based” in which censorship of films is done by entities established under the federal legislation and operates within the purview of the Executive. Censorship of films in Malaysia is governed by the Film Censorship Act 2002 and the decision to alter or ban a particular movie is decided by the Board of Censors, Appeal Committee, and the Minister of Home Affairs. The Act came into force on April 1, 2002, repealing and....
Subliminal mere exposure effects on the ageist attitude change among young adults
*Shamala Ramasamy, Sonia Khodabakhsh
Abstract: Ageism is a concept of age stereotype, in which an ageist attitude dictates how young people perceive the old. A negative ageist attitude gravitates to discrimination and condemnation towards the aged. Stereotypes are reinforced by frequent exposure to media contents. Since media contents have a significant impact on individual’s attitude, this experimental research aims to study the subliminal media in posing change on the ageist attitude...
ICEMC 2021 Special Issue
Special Issue for ICEMC 2021.
The School of Communication, USM
Guest Editor : Associate Professor Dr. Juliana Abdul Wahab.
SEARCH Journal 2022 Volume 14 Issue 2 Preliminary
About The Journal
Aims & Scope: The aim of the SEARCH Journal of Media and Communication Research is to promote and enhance research development and debates in the field of media and communication research. It also serves as a forum for researchers and industry players who use research as the frame for social awareness and change. We welcome any submission of manuscripts throughout the year. Authors are invited to submit scholarly works on communication...
“Sinovac safe and halal”: The newsworthiness of religion on vaccine reporting in Malaysia
*Farhana Abdul Fatah, Nor Azikin Mohd Omar, Norazrin Zamri
Abstract: News media reporting on vaccines amid a global pandemic plays a vital role in not only communicating pertinent details, but also in shaping the public’s attitude towards vaccines. Indeed, despite global efforts to mitigate the spread of COVID-19 through vaccination, the public’s attitude towards vaccines has been varied. This qualitative study attempts to discern the relationship between media reports and public concern by exploring religion as a newsworthy aspect for media reporting on...
Malaysian films (2010–2019): Are we in the post-feminist era?
Sim Chee Cheang
Abstract: A glance through film criticism in Malaysia yields sporadic popular criticism and mostly academic analysis of traditional iconic Malay films starring P. Ramlee as social criticism. In recent years, criticism of Malay films is focused on directors like U-Wei whose films like Perempuan, Isteri & … (1993) and Buai Laju-laju (2004) have provoked political and social controversies. These films may not have achieved significantly in the Malaysian box office but...
Reconstruction of news production driven by artificial intelligence in China
*Yang Xi, Roslina Abdul Latif
Abstract: With the advent of the Fourth Industrial Revolution, artificial intelligence (AI) has been rapidly penetrating various fields and industries. Similarly, the news and communication industry which depends on media to a certain extent continues to undergo transformations as a result of AI in the Industrial Revolution. With the evolution and advancements of technology, AI is reconstructing the news production process. This study conducted in-depth interviews with the...
Gossip as a medium of informal communication: A measurement model of gossip engagement at the workplace
*Wan Yusoff Wan Shaharuddin, Mokhtarrudin Ahmad, Suhaida Omar, Yasmin See
Abstract: The presence of gossip in day-to-day communication has made this practice a common phenomenon among the members of society. Even though the sources are disputable, the inclination to engage in gossip as an informal communication medium indicates that it is still highly regarded as one of the strategies for getting information instantaneously. This study aims to develop a measurement model of Gossip Engagement by utilising four measurements...